FAW says it sold 500 (five hundred) Hongqi H7 sedans to the Government

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FAW says it sold 500 (five hundred) Hongqi H7 sedans to the Government

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FAW has officially announced it has sold a grand total of 500 (five hundred) Hongqi H7 sedans, all to the Chinese government, and more specifically to “more than 10 provincial governments and some ministries”. The Hongqi H7 was supposed to be the savior of the ailing Hongqi (Red Flag) brand, competing head-to-head with Audi, BMW and Benz on the market for luxury sedans. But it doesn’t, five hundred is absolutely nothing and the only customer is the government.

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FAW says it sold 500 (five hundred) Hongqi H7 sedans to the Government

The Honqi H7 hasn’t been launched on the Chinese car market yet, which means private buyers cannot buy it. In early March we heard the H7 might actually never be sold to private buyers at all. Deliveries to the government started on March 1, when the local government of Jilin Province bought 13 (thirteen) cars, FAW is based in Jilin Province.

Why the H7 hasn’t been launched on the private market is unclear, and FAW doesn’t say anything, being the old fashioned state owned company that it is. Interestingly, even the normally rather FAW-friendly Chinese press now calls the situation around the H7 “embarrassing”. That won’t change a thing really, but FAW will take note. To be continued…

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FAW says it sold 500 (five hundred) Hongqi H7 sedans to the Government

The H7 debuted in April 2012 on the Beijing auto Show. The vehicle is based in body and platform on the Toyota Crown that is made in China by the FAW-Toyota joint venture. Three engines: a FAW-developed 2.0 turbo and two V-sixes from Toyota: 2.5 and 3.0, these engines also power the Crown.

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4 COMMENTS

  1. It’s rubbish to say that the future of the Hongqi brand depends on the H7. In fact the H7 is just a holding model while a wide range of products are being developed for launch over the next three years.

    A vast amount of R&D is being put into these products. Very little went into the H7.

  2. faw invested at least $500 million in the H7, i call that a lot of money. and faw did say before that the H7 was going to fight the Germans. so what is happening now is strange indeed.

  3. @ Neil@Shanghai – FAW is investing at least 10 times more than that in Hongqi products to be lauched over the next four years.

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