Spy Shots: Yema F16 SUV for the Chinese auto market

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New spy shots of the upcoming Yema F16 SUV. The Yema F16 will debut on the Chengdu Auto Show in September and launch on the China auto market in Q4. The F16 is a new SUV based on the Yema F12 which is again based on the ancient Austin Montego/Maestro platform that Yema acquired back in 2002.

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The Yema F16 debuted as a semi-concept on the 2011 Chengdu Auto Show Yema received a lot of criticism for making it look like an Audi A4. Yema didn’t seem to care and started limited production of an electric variant of the F16. The base petrol-powered car however never made it to the Chinese car market. Now, three years after its debut, the Yema F16 is back, with a new grille that doesn’t look too much like Audi anymore.

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Power will come from a new 1.8 liter four-cylinder petrol engine with 131hp, mated to a 5-speed manual or a CVT. Price will start around 80.000 yuan and ends around 110.000 yuan. This kind of large-for-the-money vehicles are still very popular in China’s vast countryside and in second and third tier cities, where zillions of citizens finally have enough cash to buy their first car, but not enough to buy brand. Yema loves to help them out, and the F16 will sure add some sales.

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Wing on window and a skid pad, Yema is going a bot cross, and it doesn’t look too bad.

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3 COMMENTS

  1. I’m always amazed at Yema’s ability to continue developing products off the Maestro platform. Aiming at 2nd and 3rd tier cities is a very efficient use of this old technology. The profit margins should be quite good.

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