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sub-brand

Spy Shots: Changan-Ford Jiayue is getting Ready for the China car market

This is the new Jiayue sedan. Jiayue is a new sub brand owned by the Changan-Ford joint venture. Jiayue (佳跃), is best translated as...

Spy Shots: mysterious BMW X1 testing in China

A mysterious single spy shot from what appears to be a BMW X1 with a new front. Chinese media speculate it is a green-energy...

Kia launches China-only ‘Horki’ brand on the Shanghai Auto Show

Horki is a new sub-brand of the Dongfeng-Yueda-Kia joint venture, aimed at making cheap cars for the masses. Horki's first car is this sleek...

Toyota launches another new brand for China on the Shanghai Auto Show

Earlier on we reported about the launch of Ranz, a new sub-brand of the FAW-Toyota joint venture aimed at making cheap electric cars. But...

Toyota launches the Ranz brand at the Shanghai Auto Show

Ranz is a new sub-brand of the FAW-Toyota joint venture, aimed at making cheap electric cars for the masses. The Chinese name for Ranz...

New BMW brand for China will be launched on the 2013 Shanghai Auto Show

The Brilliance-BMW joint venture will launch a new sub-brand for the Chinese car market on the 2013 Shanghai Auto Show that starts next Saturday....

FAW-Toyota ‘Ranz’ concept to debut on the Shanghai Auto Show

The FAW-Toyota joint venture has officially confirmed that a 'Ranz' concept car will debut on the Shanghai Auto Show in April. Ranz is a...

FAW-Toyota launches ‘Ranz’ EV brand on the Chinese auto market

The FAW-Toyota joint venture launched a new sub-brand for electric vehicles. The brand is called 'Ranz' and the first car is expected to hit...

New sub-brand from Dongfeng-Yueda-Kia will be called ‘Hua Qi’

The Dongfeng-Yueda-Kia joint venture is working on the launch of a new 'Hua Qi' sub-brand, the first vehicle will be based on the old...

New Ford sub-brand for China will be called ‘Jia Yue’

The Chang'an-Ford joint venture will launch a new sub-brand this year. It will be called 'Jia yue', best translated as 'Good Leap'. The logo,...