Why Chinese sub-brands won’t work

A sub-brand is a brand under a foreign-Chinese joint venture. Examples: Venucia under Dongfeng-Nissan or Everus under Guangzhou-Honda. The Chinese central government has ordered the joint ventures to start the sub-brands. The foreign partner can not ignore the order. If the foreign partner would ignore the order life would suddenly become very difficult. Applications for … Continue reading Why Chinese sub-brands won’t work