The Mini Cooper Bond Street special edition has been launched on the Chinese car market, price starts at 345.000 yuan and ends at 389.000 yuan. The special edition is named after a shopping street in London, because shopping streets are considered hip by Mini’s female clientele.
The Bond Street, Bond Street being a shopping street in London where females buy clothes and such, debuted last month on the Shanghai Auto Show where we sadly missed it. Special thingies include: midnight black metallic paint with contrasting ‘cold champagne’ roof, a black-graphite black leather dashboard, cold champagne interior surfaces, floor mats with a black trim (yez…), and some Bond Street badges here and there.
What?! No shopping baskets? Bond Street after all, is a shopping street, a hip shopping street for that matter, and famous, in London.
Mini is clearly aiming at the girls here. The vast majority of Mini buyers in China is female as it is today. The Bond Street will surely sell out easily, but it seems an unwise strategy by Mini to ignore us men so completely.