Mazda has reported over 30,000 pre-orders for its upcoming EZ-60 electric SUV since pre-sales began in April. The joint venture between Mazda and Changan is preparing to launch the vehicle in September 2025 as part of its expanded electrification strategy in the Chinese market.
The pre-sales performance notably exceeds Mazda’s EZ-6 sedan, launched in 2024. Earlier this year, the automaker shipped its first batch of 600 EZ-6 sedans (marketed internationally as the Mazda 6e) from Shanghai to Belgium, representing Mazda’s first major electric vehicle export from China.
Mazda has introduced a unique pre-order scheme featuring a refundable 10 yuan (1.40 USD) deposit that grows by 10 yuan daily, plus task-based bonuses. Customers must apply accumulated funds to purchase within seven days of launch or receive a refund. While deposits count toward payment, bonuses are void if cancelled, with one enrollment allowed per customer.
Market response data reveals that approximately 76% of reservations have come from consumers aged 25 to 40, with 71% originating from China’s more developed first- and second-tier cities. This demographic breakdown suggests the model successfully attracts Mazda’s target urban customer base in the competitive EV sector.
The EZ-60 will be available in two powertrain configurations. The battery electric version features a 258 horsepower rear-mounted motor paired with a 77.9 kWh battery, delivering a claimed range of 600 km under China’s CLTC testing cycle. An extended-range variant combines the same electric motor with a 1.5-litre gasoline engine, offering 160 km of pure electric driving before the combustion engine activates. Both versions share identical exterior dimensions, measure 4,850 mm in length, 1,935 mm in width, and 1,620 mm in height, with a wheelbase of 2,902 mm, and include advanced features.
As Changan Mazda prepares for the September launch, the company has not yet disclosed the final pricing details for the EZ-60. The model will enter one of China’s most contested vehicle segments, where domestic brands dominate sales.
The EZ-60 represents Mazda’s second China-developed electric model, following last year’s EZ-6 sedan. The Japanese automaker has announced plans to introduce two additional electric vehicles through the joint venture by 2026 to strengthen its position in the world’s largest electric vehicle market.
Source: Changan Mazda
