Ford has officially launched blind pre-orders for its new Bronco electric SUV. Customers who place a 1,000 yuan (140 USD) deposit will receive a complimentary “One-Touch Roof Camping Package” valued at 12,000 yuan (1,700 USD). This package includes an electric lifting roof and one-touch automatic folding front seat headrests.
The Ford Bronco, which made its debut at this year’s Chengdu Auto Show, will be available in both pure electric and extended-range versions. According to Ford, the vehicle will begin pre-sales at the upcoming Guangzhou Auto Show and will be officially launched by the end of the year.
Design-wise, the new Bronco maintains the iconic family styling. The front features an illuminated “BRONCO” logo integrated with the headlights to create a light bar. The hood incorporates functional air channels that enhance aerodynamics and improve range.
The vehicle comes equipped with a LiDAR system mounted on the roof and more than 30 high-precision sensors and cameras. The Bronco also offers an “Off-road Logbook” feature with over 20 classic routes carefully curated by Ford, allowing users to plan trips through the vehicle’s infotainment system.
In profile, the Bronco features a floating roof design and slightly raised wheel arches. The rear includes an externally mounted spare tyre. The vehicle’s dimensions are impressive, with the extended-range version measuring 5025/1960/1825 (1815/1840) mm in length/width/height and a wheelbase of 2950 mm. The pure electric version has similar dimensions at 5025/1960/1815 (1825) mm.
For power, the pure electric Bronco will feature dual motors, while the extended-range version combines a 1.5T turbocharged engine with dual electric motors. The pure electric model comes with a 105.4kWh battery pack offering a range of 650km, while the extended-range version features a 43.7kWh battery pack with a pure electric range of 220km and a combined range of 1220km.
