On November 18, the Ford Bronco AWD SUV developed by the JMC-Ford joint venture was officially opened for pre-sale in China, with a price range of 229,800 to 282,800 yuan (32,300 to 39,800 USD), and available in two BEV and three EREV trims. The EREV has a comprehensive range of 1,200 km.

The Ford Bronco adopts a boxy shape, a BRONCO logo that can light up, hidden door handles, and a rear external spare tire. Some trims are equipped with a roof lidar for a total of 32 sensors for the onboard advanced driving assistance system (ADAS) that can realize highway and city NOA. The ADAS is supported by dual Nvidia Orin-X chips.

The new car also features a pop-up roof-top tent and camping features.

Dimensionally, the Ford Bronco measures 5025/1960/1825 mm (l/w/h), with a 2950 mm wheelbase. The approach angle is 30°, departure angle is 32°, and minimum ground clearance is 220 mm.

The curb weight is 2,630 kg and 2,510 kg for the BEV and EREV variants, respectively.

The BEV variant is equipped with dual electric motors, delivering 130 kW (174 hp) in the front and 202 kW (271 hp) in the rear for the maximum power. Paired with an 105.4 kWh lithium iron phosphate battery pack, the CLTC cruising range is 650 km.

The EREV variant is equipped with a 1.5T engine, dual electric motors, and 43.7 kWh BYD Blade battery pack. The engine produces a maximum power of 110 kW (148 hp) while the electric motors produce 130 kW (174 hp) in the front and 180 kW (241 hp) in the rear. The CLTC pure electric range is 220 km and the comprehensive range is 1,220 km with a full fuel tank and full charge.

Inside, the cockpit features a D-shaped steering wheel, a rectangular instrument panel, a 70-inch AR-HUD, and a 15.6-inch 2.5K central control screen, powered by a Qualcomm Snapdragon 8255 chip.

A 7.5 L refrigerator is embedded in the center console with a temperature range of -6° to 50° Celsius. Other configurations include a 21-speaker audio system, 10 airbags, a panoramic sunroof, and rectangular air vents. The BEV also comes with a 160 L front trunk. The EV is available only in China, and it will most likely not change.

Editor’s comment

Ford is facing declining sales in China for the fourth year in a row. In 2025 so far (January – October), the company sold only 104,811 cars, down 14.4% from the same period last year and far from the record-breaking 2014, when they sold 1,260,069 cars in the Middle Kingdom. Its lineup consists mainly of ICE vehicles, dominated by the Ford Mondeo, which is losing popularity among domestic consumers. Bronco EV is China’s attempt to at least qualify for China’s EV race and stay relevant.

With pricing that’s just about acceptable amid China’s price war, a modest level of localisation, and the limited but still present brand power Ford retains in China, this attempt is worth keeping an eye on.

Source: Ford-JMC