BYD reports 5.25% November sales decline, president responds with new technology plans
On December 5, 2025, BYD held its second extraordinary general meeting (EGM) of the year, addressing the company’s domestic new‑energy vehicle (NEV) performance amid shifting market conditions, as reported by A-home. In November 2025, BYD sold 480,186 NEVs, the highest monthly total of the year, despite a 5.25 per cent year‑on‑year decline, marking the third consecutive month of contraction. From January through November 2025, the company delivered 4,182,038 NEVs, an 11.3 per cent increase compared with the same period in 2024.
During the EGM, chairman and president Wang Chuanfu explained that the sales dip reflects regular cycles in product and technology development, a reduced impact of the company’s technical leadership, and broader industry-wide product homogenization. He also pointed to persistent consumer concerns, including slower charging speeds in low temperatures. Wang signalled that BYD plans to release “heavyweight” new technologies in the near future, though he did not provide additional details.
Wang emphasised that BYD’s core strength lies in its technical capabilities, supported by a workforce of approximately 120,000 engineers. He said this team underpins the company’s confidence in restoring competitive advantage through renewed technological efforts. Over the next two to three years, BYD intends to intensify investment in electrification and the next phase of intelligent automotive technologies.
Wang also acknowledged that prior reliance on favourable market conditions had fostered complacency in marketing and outlined plans to strengthen marketing and support functions to ensure technological advantages translate more effectively into market competitiveness. Expansion of overseas sales remains a priority.
Despite the November decline, BYD’s monthly volume remained the highest in 2025. Year-to-date deliveries through November show overall growth of 11.3 per cent compared with 2024, reflecting continued scale in production and market reach.
The domestic sales slowdown has prompted BYD to revise its 2025 global sales target downward from 5.5 million vehicles to approximately 4.6 million units. Wang concluded by noting that BYD’s future competitiveness will depend on reviving its technical leadership, improving charging performance, expanding its international presence, and reinforcing its market-facing operations. In September 2025, BYD sold 396,300 vehicles, while SAIC Motor sold 439,800 units, temporarily surpassing BYD in monthly sales and highlighting intensifying competition in China’s NEV market.
