Xiaomi SU7 Ultra sales plummet: from over 3,000 to just 45 units monthly
The sales figures for the Xiaomi SU7 Ultra, which was recently featured in Gran Turismo, haven’t been great lately.
According to data from platforms like Dongchedi, sales of the Xiaomi SU7 Ultra plummeted to just 45 units in December 2025. This marks a sharp contrast to its peak performance in March, when 3,101 units were sold. From March to August, monthly sales consistently ranged between 2,000 and 3,000 units. However, a steep decline began in September, with only 488 units sold, further dropping to 130 in October, falling below 100 in November, and finally settling at under 50 units by December.
Launched on February 27, 2025, with a price tag of 529,900 yuan (75,700 USD), the vehicle boasts a triple-motor system, delivering a maximum output of 1,548 horsepower, enabling it to accelerate from 0 to 100 km/h in 1.98 seconds and reach a top speed of 350 km/h.
Xiaomi SU7 Ultra sales table
| Month | units |
|---|---|
| March | 3,098 |
| April | 2,283 |
| May | 2,360 |
| June | 2,234 |
| July | 2,494 |
| August | 2,366 |
| September | 488 |
| October | 130 |
| November | 80 |
| December | 45 |
The SU7 Ultra’s cumulative sales have surpassed 10,000 units, meeting Lei Jun’s initial target. However, the majority of these sales occurred in the first half of the year, with only approximately 3,000 units sold in the latter half.
In the months following its market launch, the Xiaomi SU7 Ultra became embroiled in several controversies, including false advertising, requiring buyers to make advance payments, and doors failing to open after accidents. Perhaps these controversies have affected its sales to some extent.
In stark contrast to the SU7 Ultra’s declining figures, Xiaomi Auto’s other models are experiencing robust growth. In December 2025, the Xiaomi SU7 recorded sales of 11,123 units, while the Xiaomi YU7 achieved over 39,000 units. On January 12, 2026, the China Passenger Car Association (CPCA) announced the 2025 annual retail sales rankings for new energy vehicle manufacturers. Xiaomi Auto secured a spot in the industry’s top 10 with 411,837 units sold for the year, representing a 200.9% year-over-year increase.
Looking ahead, Lei Jun unveiled Xiaomi Auto’s ambitious sales target of 550,000 units for 2026. Given the current product structure, demand in the household vehicle market remains the absolute mainstream. Consequently, the SU7 Ultra, as a niche model in the high-performance segment, has not had a substantial impact on Xiaomi Auto’s overall sales trajectory, which continues its strong upward momentum.
