Xiaomi’s new electric SUV YU7 is off to a strong start in China’s competitive EV market, with an estimated 280,800 to 315,900 lock-in orders placed across the company’s 351 EV retail stores within 72 hours of launch. This figure is based on a report from automotive analyst @孙少军09, a widely followed industry observer with over 1.24 million followers on Weibo.

According to his report, each Xiaomi Auto store recorded between 800 and 900 lock-in orders, with an estimated conversion rate of 75% to 80% from visitors to actual sales. He noted that approximately 90% of showroom visitors came specifically to inspect the YU7, indicating a high level of interest in the new SUV. Based on @孙少军09’s store-level data, Xiaomi’s 351 EV stores across China are estimated to have secured 280,800 to 315,900 lock-in orders, not including online reservations. After we published this article, @孙少军09 posted on Weibo (in a separate post) to confirm that the YU7 indeed surpassed 280,000 lock-in orders last week, agreeing with our calculations.

Xiaomi officially confirmed that over 240,000 lock-in orders were received within the first 18 hours after reservations opened on June 26. While that figure includes online channels, the store-level data cited by @孙少军09 suggests that retail interest remained high following the launch of the YU7.

According to @孙少军09, the early buyer demographic is predominantly young and urban, comprising 55% male customers aged 22 to 35. Around 60% to 70% are trading in or upgrading from an existing vehicle, while 5% to 7% reportedly shifted from Xiaomi SU7 reservations to the YU7.

Among configurations, the base YU7 is the most popular, selected by 55% of customers for 253,500 yuan (35,000 USD). The YU7 Pro, priced at 279,900 yuan (38,600 USD), accounts for 25% of sales. The YU7 Max, at 329,900 yuan (45,500 USD), makes up the remaining 20%. On average, customers are spending an additional 15,000 to 20,000 yuan (roughly $2,000 to $2,750) on optional features.

Xiaomi’s physical retail presence has been a critical part of the launch strategy. The company’s 351 EV-dedicated showrooms, modelled after its smartphone retail network, helped convert “walk-in traffic” into lock-in orders at a rate far above the industry average of 20% to 30%. Staff were trained to explain not only product specs but also the YU7’s role in Xiaomi’s “Human-Car-Home” ecosystem.

While demand has extended beyond Tier-1 cities in China, delivery times remain long, estimated at 33 to 56 weeks, depending on the model and region. Xiaomi will need to accelerate production at its F1 and F2 plants to meet expectations.