Xiaomi launches Crystal Purple YU7 Max custom edition and HAD upgrades as October sales exceed Tesla Model Y
At the 2025 Guangzhou Auto Show, Xiaomi unveiled a custom-paint edition of its YU7 Max SUV in “Crystal Purple,” fulfilling the brand’s earlier promise to launch a bespoke vehicle-paint service. The programme aims to offer 100 unique colours over three years, with special-paint variants priced from 11,000 yuan (≈ 1,540 USD). The Crystal Purple finish employs premium paint and advanced techniques, and buyers may select customised alloy wheels, coloured Brembo brake callipers, and exclusive emblems in finishes such as 24-K gold, black/white ceramic, or gold carbon fibre, as reported by Auto-home.
Under the skin, the YU7 offers both two-wheel drive (2WD) and four-wheel drive (4WD) versions built on an 800 V silicon-carbide high-voltage architecture. The 2WD version uses a single motor rated at 235 kW and 528 N·m, accelerates from 0–100 km/h in 5.88 s, and pairs with a 96.3 kWh lithium-iron-phosphate battery for a CLTC-rated 835 km range. The 4WD dual-motor versions produce 365 kW / 690 N·m (0-100 km/h in 4.27 s) with a 96.3 kWh LFP battery rated at 770 km, or 508 kW / 866 N·m (0-100 km/h in 3.23 s) with a 101.7 kWh ternary-lithium battery rated at 760 km. The 4WD models include features such as a closed dual-chamber air suspension with five height settings (maximum ground clearance 222 mm), and top-spec variants support a 5.2C charge rate, enabling 10%-80% charging in 12 minutes and adding up to 620 km of energy in 15 minutes.
In addition to the colour customisation announcement, Xiaomi revealed the enhanced version of its driver-assist system, Xiaomi HAD Enhanced, and significant upgrades to its safety assistance features. The updates will be rolled out via OTA under Xiaomi HyperOS 1.11 across the lineup. Key enhancements include new low-speed forward and reverse automatic emergency braking (LAEB/RAEB), capable of operating at 1-10 km/h forward and 1-30 km/h reverse, to detect pedestrians, vehicles, or two-wheelers and automatically intervene when collision risk is judged and the driver fails to act.
The system’s speed coverage for AEB is therefore expanded from the previous 5–135 km/h to forward 1–135 km/h and reverse 1–30 km/h. It now also recognises static obstacles, such as walls, pillars, and crash barriers. When reversing into a parking spot and the driver mistakenly hits the accelerator instead of the brake, Xiaomi’s MAI (Mis-Acceleration Inhibition) works jointly with RAEB to suppress power output and apply braking.
At speeds of 80-135 km/h, the system can engage emergency steering assistance (AES) if full braking alone would still result in a serious collision and lateral evasion is judged feasible. AES can conduct up to two consecutive evasive manoeuvres and link with AEB to respond to scenarios including pedestrians, two-wheelers, oncoming vehicles, and lateral intrusion. The system’s decision logic prioritises braking when sufficient and resorts to steering evasions only when required; during intervention, the driver’s intentional control actions override system inputs, so the feature remains driver-centric.
According to October 2025 data from the China Passenger Car Association (CPCA), Xiaomi recorded 48,654 retail sales of new-energy passenger vehicles, with the YU7 contributing 33,662 wholesale units. Independent analysis from ECC Intelligence Bureau showed this figure exceeded Tesla Model Y’s domestic deliveries for the month after accounting for Tesla’s export volumes. Xiaomi previously reported that its overall monthly deliveries continued above 40,000 units in October, and CPCA figures indicate cumulative YU7 deliveries have surpassed 70,000 units since the model began shipping in July. In the broader market, China’s passenger vehicle retail sales reached about 2.24 million units in October. CPCA data placed Xiaomi among the country’s leading new-energy vehicle manufacturers for the month, with the YU7 ranking among the highest-volume pure electric mid-size SUVs.
