CTO defends IM LS9 SUV controversy with in-car shower and heated floor
IM Motors’ flagship LS9 SUV, launched in China on November 12, 2025, has drawn attention not only for its hybrid powertrain and six-seat layout but also for unusual lifestyle-focused options, sparking debate among potential buyers and automotive observers, as reported by Sina. The LS9 starts at 322,800 yuan (≈ 44,900 USD) and offers a 66 kWh battery pack, enabling a pure-electric range of 402 km and a combined range of up to 1,508 km.
The SUV introduces two optional features that have attracted the most scrutiny: a graphene-based underfloor heating system and an “outdoor-luxury” pack that includes a hidden 10-litre heated water tank, shower head, and shower curtain. These amenities represent a departure from conventional automotive design and are not included in the base price, requiring additional purchase.
Critics have questioned the practicality of these features. Some point out that a 10-litre water tank is too small for a full shower and argue that adding bathroom-style elements in a vehicle could complicate design, reduce available space, and increase energy consumption. Others frame the options as gimmicks, emphasising that an SUV’s primary purpose remains transport and driving performance, not replicating home comforts.
Supporters counter that the amenities can provide real utility for specific user groups. Individuals in colder regions or those with frequent outdoor travel needs could benefit from underfloor heating and the ability to wash on the go. The lifestyle features may appeal to niche buyers who see them as enhancing convenience during long trips or camping.
IM Motors’ CTO addressed the discussion following the launch, stating that while amenities like floor heating or in-car showers might appear “childish” from a purely engineering perspective, they are grounded in real user demands. He noted that many users in northeast China are accustomed to home floor heating, and providing a similar level of comfort in a vehicle offers flexibility in daily life and travel. The company emphasised that the features are optional and intended to complement the SUV’s core capabilities rather than replace them.
