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Maextro S800 continues China’s ultra-luxury sedan dominance as BMW drops to #5

4 min to read
May 13, 2026 5:48 AM CEST
New Maextro S800 Flagship edition. Credit: CNC

The Huawei– and JAC-backed Maextro S800 remained China’s best-selling sedan priced above 700,000 yuan (102,900 USD) in April 2026 after recording 1,142 sales, according to ECC Intelligence tracking data shared by IT Home.

The S800 widened its lead over European rivals during the month. Mercedes-Maybach S-Class ranked second with 736 sales, followed by the Porsche Panamera with 616. Mercedes-Benz S-Class placed fourth at 521 units, while the BMW 7 Series and i7 dropped to fifth with 436 sales. Audi A8 fell to sixth with 260 units.

RankModelSales (Units)
1Maextro S8001,142
2Mercedes-Maybach S-Class736
3Porsche Panamera616
4Mercedes-Benz S-Class521
5BMW 7 Series (including BMW i7)436
6Audi A8260
7Nio ET9136
8Yangwang U775
9Porsche Taycan18
April sales ranking based on ECC data. English table compiled by CarNewsChina

BMW and Audi lose positions

The April ranking showed several changes compared with the January 2026 standings we previously reported.

In January, the BMW 7 Series/i7 ranked second behind the S800, while the Mercedes-Maybach S-Class was third. By April, Mercedes-Maybach had moved up to second place, while BMW had fallen to fifth. The Porsche Panamera recorded the largest gain among European brands, climbing from sixth to third during the same period. The Audi A8 also dropped out of the top five after previously ranking fifth earlier this year.

RankModelSales (Units)
1Maextro S8005,465
2Mercedes-Maybach S-Class3,012
3BMW 7 Series (including BMW i7)2,976
4Mercedes-Benz S-Class2,596
5Porsche Panamera1,362
6Audi A81,309
7Nio ET9438
8Yangwang U7412
9Porsche Taycan90
Jan-April sales ranking based on ECC data. English table compiled by CarNewsChina

ECC’s cumulative January–April 2026 ranking showed the S800 maintaining a clear lead with 5,465 sales. Mercedes-Maybach S-Class ranked second with 3,012 units, narrowly ahead of the BMW 7 Series/i7 at 2,976 units. Mercedes-Benz S-Class followed with 2,596 units, while Porsche Panamera and Audi A8 recorded 1,362 and 1,309 units respectively.

The April ultra-luxury sedan rankings came during a weaker first quarter for several German premium automakers in China. BMW Group’s China deliveries fell 10% year-on-year to 143,958 vehicles in Q1 2026, while Mercedes-Benz deliveries declined 27% to 111,600 units. Audi also reported lower China deliveries during the quarter. In March, Audi A6L sales fell 9% year-on-year to 15,262 units, while BMW 5 Series sales were broadly unchanged at 11,304 units.

Maetro S800 sales in China til March 2026. Credit: Chain EV DataTracker

S800 sales trend

The April result marked a rebound for the S800 after domestic sales declined during the previous two months. The sedan recorded 2,798 sales in January 2026, then fell to 922 in February and 783 in March, according to China EV DataTracker. April sales recovered to 1,142 units, representing a 45.9% month-on-month increase.

Prior to 2026, the S800 recorded 4,223 sales in December 2025, up 91.5% from November’s 2,205 units. The sedan also posted 1,970 deliveries in October 2025 and 1,896 in September, after starting deliveries with 1,006 sales in August 2025.

Huawei expands Maextro lineup

The Maextro brand was jointly developed by Huawei and JAC Motors under the Harmony Intelligent Mobility Alliance model. The S800 entered the Chinese market in 2025 as the brand’s first production vehicle.

The sedan is available in battery-electric and extended-range electric variants, priced between 708,000 yuan and 1,018,000 yuan (104,100 – 149,600 USD) at the current exchange rate of 1 yuan to 0.1470 USD.

Huawei previously confirmed an updated S800 would receive its new 896-line mass-production lidar system. The company said the lidar adopts a dual-optical-path architecture for intelligent driving functions.

Additional Maextro models are also moving toward launch. Regulatory filings previously revealed the Maextro V800 luxury MPV, a 5.5-meter-long model weighing more than 3.2 tons. The Maextro S800 Grand Design high-customisation sedan has also completed regulatory filings.

Huawei executive Richard Yu previously said the Grand Design variant would target the “2 million-yuan (294,000 USD) class” luxury segment.

China’s ultra-luxury sedan market

European brands continued to occupy most top-five positions in China’s over-700,000-yuan (102,900 USD) sedan segment in April. However, the S800 remained the clear segment leader, with its 1,142-unit result approaching the combined sales of the second- and third-ranked Mercedes-Maybach S-Class and Porsche Panamera.

Maextro S800
sales

Adrian, an Electrical and Computer Engineering graduate with a love for cars, brings expertise and enthusiasm to every test at CarNewsChina. He also enjoys audio, photography, and staying active.

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