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Hongqi E-HS9 Enters Israeli Market, Next Stop of Their Global Expansion

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Recently, Israel’s Samelet Group held a grand launch ceremony for Hongqi’s flagship model E-HS9 in Tel Aviv, marking the official launch of Hongqi (הונגצ’י) in the Israeli market. The E-HS9 is a large pure electric luxury SUV. It comes in four cruising ranges: 460km, 510km, 660km, and 690km, starting at 399,000 Israeli New Shekel (124,000 USD). Hongqi is nicknamed Chinese Rolls-Royce as their opulent limousines are often sued by politicians and wealthy businessmen.

Founded in 1946, Samelet is a large Israel dealer network with a large number of service centers, which represents more than 11 car brands including Alfa Romeo, Chrysler, Ferrari, Fiat, IVECO, Jeep, Lancia, Maserati, Subaru, and RAM. Starting from 1946, since the British mandate in Palestine, the company has been the exclusive representative of the Italian-American auto group FCA in Israel.

At the ceremony, Mr. Shay, President of Samelet Group, emphasized that Hongqi is a strategic cooperative brand for the Group, and is committed to providing Israeli users with luxurious, technologically intelligent, green and environmental friendly automotive products and services.

The E-HS9 will compete head-on with Audi, Mercedes-Benz, and other electric vehicle brands in the local market.

Hongqi Exports To Other Countries

Israel is not the first country where Hongqi exports to. In September 2021, Hongqi held a ceremony for the launch of E-HS9 in the Norwegian market and announced its entry into the European market. Hongqi also exports to other countries such as Russia, Kuwait, and UAE.

In Hongqi’s global strategy, European users will gradually familiarize themselves with the Hongqi brand through the E-HS9 model, starting from Northwest Europe. In the future, Hongqi plans to launch small and medium SUVs and sedan products to enrich its product range in the European market and customer demands.

Source: AutoHome, DongCheHuang, YNET, Samelet, Hongqi Co IL

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6 COMMENTS

  1. “Hongqi is a strategic cooperative brand for the Group, and is committed to providing Israeli users with luxurious, technologically intelligent, green and environmental friendly automotive products and services.”
    It is striking that one important word is omitted in this description of the product…that is “quality”.
    One can only assume that the track record of Hongqi’s quality is one beyond question. But is that true?
    We see so little written about quality , in the latest auto industry news nowadays.

  2. …as their opulent limousines are often sued by politicians and wealthy businessmen… surely you mean pursued – to follow something. It might be that some might sue Hongqi for infringement of copyright, however…

  3. Having posed a question about quality, above… I decided to check the track record of Hongqi, using the only source that I know of in China, that monitors quality in any systematic way, that is JD Power.
    To my surprise Hongqi was at the top of the list in the “Dependability Study” for 2021. That’s the survey that tracks the owners experience over a three year period.
    However, in the 2021 “Initial Quality Survey”, that is, the owner’s experience in the first two to six months, Hongqi did not even show up, on the list of a eleven domestic manufacturers. The worst car on that list (an SAIC Roewe model) was rated at 213 problems per 100 cars, or just over 2 problems per car. For comparison purposes GAC Honda (Guangzhou Honda) came in at 184 problems per 100 cars…which is the equivalent of an average of just under 2 problems per car.
    So regardless of where Hongqi came in on that one, I am impressed by its show of good quality in the “Dependability Study”.
    But one source is not enough for accuracy, so I really would like to see some independent Chinese group develop an annual assessment of quality that could be read in an English translation.

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