Li Auto announced a significant increase in vehicle deliveries on February 1, 2024, reporting 31,165 units for January 2024. This figure represents a substantial year-over-year (YoY) growth of 105.8%, showcasing the company’s robust performance in the automotive market. Since beginning its delivery operations, Li Auto has delivered 664,529 vehicles, marking a significant milestone in its history.
Notably, the Chinese Lunar New Year, typically associated with lower sales due to factory and retail closures, fell in January 2023 and February 2024. This calendar variance contributes to the comparative analysis of monthly delivery figures year over year.
As of January 31, 2 January 31to has expanded its retail presence to 474 centers across 142 cities nationwide. The company’s after-sales service network includes 360 maintenance and authorized body and paint centers, covering 209 cities, indicating a strategic expansion to ensure customer satisfaction and service accessibility.
Li Xiang, CEO of Li Auto, announced an ambitious plan for 2024, dubbing it an unprecedented product launch year for the company. Li Auto is set to introduce eight new models, including four extended-range and four pure electric vehicles, to meet the diverse needs of family users. Among the upcoming launches, the Li Auto pure electric flagship MPV, Mega, is expected to hit the market and start deliveries in March, alongside the 2024 versions of Li Auto’s three flagship SUVs, the L7, L8, and L9.
Additionally, the company plans a comprehensive upgrade of its sales and service network, aiming to increase its retail centers to 800 and after-sales service centers and authorized body and paint centers to over 500 by the end of the year.
Li Auto has set an ambitious target of delivering 800,000 units in 2024, striving to become the leading luxury automotive brand in the Chinese market. This goal represents a need for a 113% increase in sales volume following the company’s sale of 376,032 vehicles in 2023.
Li Auto is also expanding its supercharging station’s network to support its customer service initiatives. During the Spring Festival holiday, from February 9 to February 9(Lunar New Year’s Eve to the eighth day of the first lunar month), Li Auto will offer free charging services at all its 330+ supercharging stations. This service includes complimentary fees and electricity charges, underscoring Li Auto’s commitment to enhancing owner experiences and promoting electric vehicle adoption.