As the “people’s commuting vehicle,” the Wuling Mini EV has carved out a niche in the Chinese NEV market, attracting young people with its trendy attributes and low price. The third-generation Macaron was launched in November 2023, and the latest “Eggy Party” edition will be released on March 23rd. As of February 2024, the Wuling Mini EV family has sold over 1.2 million units, securing the top spot in the micro pure electric vehicle market and leading the segment’s development.
As a popular original game from China, Eggy Party combines the entertainment and socialization aspects of a party game and has the support of 500 million users, primarily in mainland China. With shared genes of fun and innovation, the third-generation Macaron and Eggy Party collaboration will likely attract much attention from the young generation.
As a million-selling vehicle, the Wuling Mini EV and Eggy Party, with 500 million players, plan to engage in a series of online and offline interactions playing off each other’s popularity. In this collaboration, a co-branded car sticker and a co-branded car will be showcased. Furthermore, a customized theme game park map titled “Wuling Mini EV – Enjoying the Spring” will be launched in the Eggy Party game on March 19. In this personalized map, players can customize the Macaron. Players can access the map by searching for “Wuling Mini EV – Enjoying the Spring” on the Wechat platform game.
Like its predecessor, the car retains its cute, round shape and has five color options. The interior offers a four-seat layout and includes an 8-inch touchscreen, oval steering wheel, and airbag for the co-pilot. It is powered by a 30 kW motor and 17.3 kWh battery, providing a range of 215 km. The car supports both fast and slow charging methods. This car will likely remain a hot seller, priced at 46,800 yuan (6,400 USD).
Source: CQNEWS
