Today, Xpeng officially launched its heavily revised 2025 X9 electric MPV, following a pre-sale period that began on April 8th. The official launch pricing starts with 359,800 yuan (49,900 USD), although the pre-sale started at 399,800 yuan (55,200 USD), reflecting a 40,000 yuan (5,300 USD) increase over the 2024 model’s starting price, the official launch price stays the same. Xpeng claims the 2025 edition has 80,000 yuan (11,000 USD) worth of enhancements focused on elevating comfort, technology, and intelligent driving capabilities.

Price details:

• Long Range Max: 650km range, 359,800 yuan (49,900 USD)
• Ultra Long Range Max: 740km range, 379,800 yuan (52,500 USD)
• AWD Performance Max: 702km range, 399,800 yuan (55,200 USD)
• Starship Edition (includes all options): 702km range, 419,800 yuan (57,800 USD)
  
  

Evolving for “Ultimate Comfort”

Dubbed as “100% evolved for the ultimate comfortable home,” the 2025 X9 features a lot of interior refinements. An additional 3.2 square meters of soft-touch materials have been added, bringing the total coverage to 26.6 square meters. Details like buttons and trim pieces now feature a more premium PVD vacuum coating finish.

A standout upgrade is integrating NASA-inspired technology into the Zero-Gravity seats, now standard for the first and second rows. Xpeng claims these seats reduce hip pressure by 22%, hip joint force by 36%, lumbar force by 60%, and spinal pressure by 13% when activated. A 10-point massage function is standard, with an optional 16-point system available.

Accessibility and third-row usability, often compromised in MPVs, have been addressed. The 2025 X9 integrates the central aisle with the second-row Zero-Gravity seat design, facilitating easier access to the rear. The cabin boasts 7.7 square meters of usable space, a 1360mm interior height, and a 165mm wide aisle, allowing children under 10 to move freely. The third row receives significant upgrades, including infinitely adjustable electric backrest and headrest controls, and the ability to fold completely flat, offering space Xpeng compared to a Mercedes-Benz GLE’s second row.

Technology and Convenience Boost

Soft-close doors are now standard for the first row. The prominent 21.4-inch rear entertainment screen receives TÜV Rheinland anti-blue light certification and features a 0-75 degree stepless tilt function. New additions include a 220V power outlet, a microphone-less karaoke system, a 10.8-liter combination refrigerator/warmer, surround-style central air conditioning, and one-touch electric folding for the third-row seats.

On the technology front, Xpeng’s Turing AI Advanced Driver Assistance System (ADAS) becomes standard across the range. A new AI ADAS “Little Blue Light” is also added to enhance visual communication for the system’s operation.

Driving Dynamics and Refinement

The 2025 X9 continues to feature active rear-wheel steering, contributing to a class-leading turning radius of just 5.4 meters, enhancing maneuverability. Xpeng utilized large AI models to simulate and optimize chassis comfort, implementing a “6D comfortable anti-motion sickness algorithm” to minimize body roll during cornering and pitching over bumps.

Investment has also gone into noise, vibration, and harshness (NVH) reduction. Xpeng states 50 million yuan (69,000 USD) was invested explicitly in 58 NVH improvements for the 2025 model, aiming for “million-yuan level quietness,” adding to the company’s cumulative NVH investment exceeding 500 million yuan (690,000 USD).

Powertrain and Aesthetics

Built on the standard 800V high-voltage platform, the X9 offers buyers a choice between a 105 kWh NMC lithium-ion battery or a 94.8 kWh LFP battery pack.

Aesthetically, the 2025 model introduces new color options: Nebula Purple, Galaxy Blue, and a Matte Starship Gray, joining the existing Starship Gray, Nebula White, New Moon Silver, and Midnight Black. Optional 20-inch “Star Gaze” wheels feature dynamic floating center caps.

Targeting the Premium Electric MPV Niche

The launch of the upgraded X9 underscores Xpeng’s strategy to establish strong contenders in key market segments. Following a strong Q1 2025 performance (94,008 deliveries, leading Chinese EV startups), where the MONA M03 sedan and G6 SUV have become volume drivers, the X9 aims to solidify Xpeng’s presence in the burgeoning MPV market.

Xpeng notes that the Chinese MPV market is shifting towards premium, family-oriented, and electrified models. While traditional ICE models like the Buick GL8 and Toyota Sienna/Granvia remain popular, and competitors like the Denza D9, ZEEKR 009, and BYD Xia are gaining traction in the NEV space, the pure-electric MPV segment remains relatively less crowded. Xpeng believes the X9’s focus on intelligence and electric power provides a first-mover advantage, predicting that smart EVs will disrupt the traditional MPV market by shifting focus from simple “feature stacking” to “scenario innovation,” opening new pathways for premium Chinese brands.

Upgrades for Existing Owners

Xpeng has confirmed that owners of the previous model year X9 will have the option to upgrade certain features, including the improved sound insulation, the integrated aisle/Zero-Gravity seats, and the AI ADAS Little Blue Light.