Huawei‘s Harmony Intelligent Mobility Alliance (HIMA) is set to expand its electric vehicle (EV) portfolio with the official announcement of its fifth brand, “Shangjie” (尚界). This new venture marks a strategic partnership with SAIC Motor, a prominent Chinese state-owned automaker. Recent developments indicate the brand is moving forward, with a camouflaged test vehicle spotted on public roads.
The test mule, identified by “SRIH” (SAIC motor R&D Innovation Headquaters) markings, is believed to be the inaugural “Shangjie” product. Initial observations suggest the vehicle is a mid-size to large SUV, potentially larger than the Aito M5, with an estimated length between 4.8 to 4.9 meters and a wheelbase of approximately 2.9 meters.
Despite heavy camouflage, details like the headlights hint that the test vehicle could be the Marvel RC7, a model previously declared by SAIC. However, it’s also possible this is a test mule utilizing the RC7’s shell, with the production version expected to adopt Huawei’s Harmony Intelligent Mobility family design language.
The “Shangjie” brand aims to carve out a distinct position within Huawei’s existing EV lineup, which includes Aito (partnered with Seres), Luxeed (partnered with Chery), Stelato (partnered with BAIC), and Maextro (partnered with JAC Motors). The first “Shangjie” model is anticipated to be built on SAIC’s Roewe ES39 platform and will target the 150,000 to 250,000 yuan (20,700 to 34,500 USD) mainstream new energy vehicle market, appealing to younger consumers.
The vehicle will feature Huawei’s advanced automotive technologies, including the HarmonyOS intelligent cockpit with multi-screen interaction, AI large model voice assistant, and vehicle-home connectivity. It will also integrate Huawei’s Qiankun ADS advanced intelligent driving system, supporting mapless urban navigation assisted driving.
In terms of powertrain, the “Shangjie” model will offer both range-extended and pure electric options. The range-extended version will utilize a 1.5T range extender, with an estimated comprehensive range exceeding 1000 kilometres (620 miles). The pure electric variant is expected to leverage Huawei’s “Giant Whale” battery platform, supporting 800V high-voltage fast charging.
SAIC has reportedly invested 6 billion yuan (836 million USD) to establish a “Shangjie” team of over 5,000 people and a dedicated super factory. The first “Shangjie” model is projected to launch in fall 2025. This collaboration underscores Huawei’s deepening commitment to the EV sector and its strategy to capture a larger share of China’s burgeoning intelligent driving market.