Chery Auto will debut the iCAR V27—its upcoming flagship SUV—on August 1 in Dubai, marking the vehicle’s global premiere and the international launch of the “iCAUR” brand name. The iCAR brand will adopt the iCAUR name for overseas markets to avoid trademark conflicts with Apple, which owns rights to the “iCar” trademark outside China.

The Dubai showcase will feature three models from Chery’s iCAR brand: the all-new iCAR V27, the compact iCAR V23, and the iCAR 03 crossover. The V27 will lead the lineup as the brand’s most advanced and highest-positioned product to date.

Large SUV with extended-range powertrain

Measuring nearly five meters in length, the iCAR V27 features a range-extended electric (REEV) powertrain that combines a 1.5T turbocharged engine with electric drive. Two configurations will be offered: rear-wheel drive and all-wheel drive. The AWD version is expected to deliver a peak output of 335 kW and provide a maximum CLTC-rated all-electric range of 200 km.

For the Chinese domestic market, the iCar V27 is expected to be positioned in the 200,000 to 250,000 yuan range (approximately 27,800 to 34,700 USD), targeting China’s growing demand for new energy off-road SUVs. It is expected to enter domestic production later this year.

Off-road styling

The V27 builds upon the design language of the smaller iCAR V23 but features enhanced rugged elements. Up front, the SUV includes square headlights with circular inner elements and a multi-slat grille. Its side profile continues a boxy silhouette, while the rear features vertically oriented tail lights, a roof spoiler, a side-opening tailgate, and a decorative rear backpack element—a styling nod to traditional off-road vehicles.

These elements aim to emphasise the vehicle’s off-road positioning and visual identity, particularly for consumers seeking large SUVs with bold styling.

In April, lidar supplier Hesai announced that it had secured a production contract for future iCAR models, including the V27. The vehicle is expected to be among the first to adopt Hesai’s ATX ultra-high-definition long-range lidar sensor, supporting advanced driver assistance features. Production of lidar-equipped versions is planned for the fourth quarter of 2025.