The AUDI E5 Sportback electric fastback’s starting price was sliced by 30,000 yuan (4,350 USD) in China amid sluggish sales. This BEV could be purchased for 205,900 yuan (29,910 USD) with the limited-time discount by March 31.
AUDI is a new brand under the German automaker and the Chinese state-owned enterprise SAIC. It was created for the Chinese market specifically. AUDI-branded cars have no iconic rings badges. In 2025, the new brand launched its first vehicle called the E5 Sportback. It stands on the Advanced Digitised Platform (ADP).
The AUDI E5 Sportback started deliveries in China in August 2025 with a price range of 235,900 – 319,900 yuan (34,270 – 46,470 USD). However, China EV DataTracker data indicates that the new model was cold-shouldered by the Chinese market. Its cumulative deliveries reached 7,070 units with just 420 cars sold in January. The new brand urgently needed a plan B to boost sales. As a result, it came up with a discount program.
AUDI E5 Sportback price sliced in China
AUDI announced a limited-time 30,000 yuan discount on the E5 Sportback. It includes a 10,000 yuan (1,450 USD) purchase tax compensation, a 10,000 yuan cash discount, and a 10,000 yuan trade-in subsidy. These discounts bring the price range of the electric fastback to 205,900 – 289,900 yuan (29,910 – 42,110 USD).
AUDI also announced that customers could choose a 5-year installment plan with 0% interest or a financing plan for 7 years with low interest. This way, they will enjoy only a 10,000 yuan purchase tax subsidy.
With all the limited-time discounts applied, the AUDI E5 Sportback is similarly priced with the Zeekr 007 GT shooting brake from Geely. It is also slightly cheaper than the Xiaomi SU7 sedan. We will remind you that the Audi E5 Sportback has dimensions of 4881/1960/1579 mm. The wheelbase is 2,950 mm.
The E5 Sportback is available with RWD and 4WD options. Its peak power lies between 220 and 579 kW (295 – 776 hp), depending on the trim level. Three battery variants are available: 76, 83, and 100 kWh. The CLTC range of the E5 Sportback is 618 – 773 km. The car could be equipped with air suspension and cameras instead of side-view mirrors.
Previously, legacy automaker dealerships in China complained about profitability issues. The recent price adjustments didn’t help dealers solve this problem. Therefore, the effectiveness of the recent discount on the AUDI E5 Sportback is also questionable.
