The Xiaomi SU7 Ultra badge was stolen in China for the first time. Despite containing gold only for 29 USD, resellers offer to buy this badge for up to 200 USD on trading platforms. The incident left the car owners concerned.

Xiaomi CEO Lei Jun has prepared something special for the first group of owners of the Xiaomi SU7 Ultra, a special edition car badge with 24k gold on it. When announced, it quickly raised concerns regarding the badge being stolen and sold for cash. Responding to that, Lei Jun said on Weibo: “The gold on the badge is only a thin layer. Everyone, please don’t get any ideas about stealing it—it’s not worth breaking the law over that amount of gold.”

Sadly, someone on LittleRedNote recently spotted a Xiaomi SU7 Ultra on the street with its badge missing, clearly pried off. This incident left the car owner frustrated and raised concerns among other car owners about the security of the Xiaomi SU7 Ultra’s badge. According to one car blogger, who sent his 24k gold badge to a gold shop and melted it, he said the badge has 0.3 grams of gold in it, equal to the price of 29.22 USD, according to the most current gold price.

We have investigated XianYu, which is one of the biggest used item trade online platforms in China. Someone is indeed selling the Xiaomi SU7 Ultra’s 24k gold layered badge, and it is priced at 200 USD—clearly much more than the amount that the gold costs. Additionally, someone is also selling counterfeit 3D printed car badges priced from 4 USD to 40 USD, which is expected to target regular SU7 users for modification purposes.  

Quick Brief: The Xiaomi SU7 Ultra, a 1,548-horsepower beast that gets to 100km/hour in just 1.98 seconds, was launched in late February 2025 and is priced at 72,830 USD. This sporty, pure electric sedan has made a mark in the Chinese auto industry by selling 10,000 units in just two hours. And it now has a delivery waiting time of 13-16 weeks.

Source: Weibo