European customers can now purchase EV directly from China with homologation
China EV Marketplace announced it is launching a new door-to-door service for European customers, enabling them to purchase road-legal EVs directly from China. Previously, customers had to do the custom process themselves and pick up the EV at the port.
The company also announced it will cease shipping to the US, as due to tariffs, sales have fallen rapidly, with sales of less than 30 EVs mainly for benchmarking.
“For the first time, EV enthusiasts across Europe can order a new Chinese BEV or PHEV directly from China and have it delivered directly to their door. Our new service removes the traditional complexities and headaches associated with international car imports, says Jakub Gersl, COO of China EV Marketplace.
China EV Marketplace is the largest e-commerce store with Chinese EVs serving global customers, according to the company. It sold 7,000 EVs in the first six months of the year, up 66% from the sme period last year. However, the surge was driven mainly by plug-in hybrid vehicle (PHEV) sales, as unlike battery electric vehicles (BEVs, which are not subject to additional tariffs up to 35% from the EU.
Interestingly, EREV (extended-range electric vehicle), which are pretty popular in China, were decimated by tariffs, according to China EV Marketplace. EREV fall into the same category as BEVs. This is because EREV is basically a BEV with an additional internal combustion engine (ICE) not connected to the wheels and working only as a power generator for the battery to help the e-motor.
In June, Jato Dynamics reported that Chinese automakers doubled European market share in May, increasing volumes by 111%. “65,808 units were registered by Chinese automakers last month, accounting for 5.9% of total sales across the region (Europe). This means that Chinese car brands more than doubled their market share from the 2.9% recorded in the corresponding month in 2024,” JATO reported.
