Xiaomi SU7 sold 75,723 units 28 days after its initial launch

The 2024 Beijing International Automotive Exhibition kicks off today. In a press conference, Lei Jun, the Chairman and CEO of Xiaomi Group, revealed the Xiaomi SU7 secured lock-in orders (non-refundable deposits) of 75,723 units, with 5,781 units delivered as of 24 April, only 28 days after its initial launch.

Lei Jun shared some demographic insights about the SU7 buyers. Among them, 28% are female, 29% currently drive BMW, Mercedes Benz, and Audi (the trio is known as BBA in China), and 51.9% are Apple users.

Lei Jun stated that Xiaomi is ramping up production for the SU7. Standard and Max versions started deliveries on April 18th, with the Pro version scheduled for late May. Xiaomi aims to exceed 10,000 monthly deliveries by June. The chairman emphasized that Xiaomi has manufacturing experience for 14 years despite being a new player as an automaker.

At the Zhejiang Car Race, an FIA-approved Grade 2 circuit, Xiaomi SU7 Max clocked a lap time of 1 minute 42.163 seconds while equipped with Pirelli PZERO 5 tires. It surpassed the Taycan Turbo S and Model S Plaid. When the tires changed up to Michelin Pilot Sport Cup 2R (semi-slick), the lap time shortened to 1 minute 38.043 seconds, rivaling the performance of Lotus Eletre R+.

The SU7 measures 4997/1963/1455 mm with a 3000 mm wheelbase. The Max variant has 495 kW power, 838 Nm torque, 0-100 km/h in 2.78 seconds, top speed of 265 km/h. Xiaomi claims a drag coefficient of 0.195 Cd for the SU7, the lowest among production vehicles.

For the upcoming OTA update, HyperOS 1.1.0 will introduce features like wireless CarPlay support, remote control parking, urban navigation, valet parking (beta), and four additional NFC wearables used as car keys.

HyperOS 1.2.0 is scheduled to roll out by the end of May. It will add features like advanced urban navigation (for ten additional cities), enhanced road surface perception, automated valet parking, blind-spot detection, adaptive HUD adjustments, and lane-keep assist.

The sales volume of the Xiaomi SU7 is a source of envy to legacy automakers, especially during a price war in Mainland China. Even the likes of Tesla and BYD have lowered their vehicle prices during the price war. Xiaomi’s strategic expansion plans include increasing the number of sales outlets and service centers to cover 46 cities with 219 stores and 86 cities with 143 service points by the end of 2024. At present, there is no stopping “flagship-killer.”