New sub-brand from Dongfeng-Yueda-Kia will be called ‘Hua Qi’

1 min to read

Dec 6, 2012 11:11 AM CET

Tycho de Feijter

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The Dongfeng-Yueda-Kia joint venture is working on the launch of a new ‘Hua Qi’ sub-brand, the first vehicle will be based on the old Kia Cerato. At the same time work continues on yet another sub-brand, ‘Dianyue‘, which will make electric cars. The first Dianyue is also based on the old Cerato.

A new brand needs a new logo. Except for the logo and grille the vehicle loox the same as the Cerato. Power will come from the same ancient 1.6 that powered the Cerato, mated to a five-speed manual or a four-speed automatic. It all might sound very crappy but the Hua Qi will be cheap. Price will likely start below 70.000 yuan and that is not much money for a sedan this size.