New spy shots showing a gray and awhite Peugeot 301 all-naked in China. The production version of the Peugeot 301 will debut on the Guangzhou Auto Show in November and will be launched on the China car market around the same time. Price will range from 80.000 to 130.000 yuan.
Best spy shot of the interior. Loads of cheap black plastic with a few chrome accents to cheer things up a bit.
Power will come from a 1.6 with 114hp and 150nm, a 1.2 turbo will follow in 2014. The Peugeot 301 is basically the same car as the new Citroen C-Elysee that will be launched later this year as well.
The 301 and C-Elysee are made in China by the Dongfeng-PSA joint venture and will compete head-to-head with the new Volkswagen Jetta, the new Volkswagen Santana and the new Skoda Rapid.
The 70.000-80.000 yuan price range is currently the cheapest segment of the market where Western automakers operate under their own brand names. Volkswagen and Ford however have announced plans to develop sub-70.000 cars especially for the Chinese market.
The white car seems to have a slightly more happy interior with cheap gray plastics instead of black. Chinese car buyers in general prefer black, but it is nice to see the French will offer something light as well. Spec ‘m right and they will look right…