Geely GLEagle GX7 goes Geely Emgrand in China

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Spy Shots showing a white car. It is the new Geely Emgrand GX7 SUV that will be launched on the Chinese car market shortly. The Geely Emgrand GX7 is currently known as the Geely GLEagle GX7, launched in 2012. The GLEagle sub-brand will be cancelled, and the GX7 will thus be moved to Emgrand. Emgrand however is no longer a sub-brand or a brand, it is now a ‘model line’.

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Fuzzily, in the days that Emgrand was still a brand there were serious plans for an Emgrand-branded variant of the GLEagle, called the Emgrand EX7. The last time we saw it was on the 2011 Shanghai Auto Show. It looked completely ready but never made it to the market.

Up until almost, in a way, but now as the GX7, and under the Emgrand model line, not the brand, or the sub-brand. Geely never stops to amaze us.

And the badge is fuzzy too. When first shown in 2010 is was the new Emgrand badge, in blue and black instead of in red and black. Later on however it became the badge for the whole Geely brand, including all model lines, but not including the still-existing Englon sub-brand.

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This is the current Geely GLEagle GX7. Price starts at 69.900 yuan and ends at 119.900 yuan, making it one of the cheapest mid-sized SUV’s on the market. The engines however are ancient: a 1.8 with 139hp and a 2.0 with 141hp. Yes, that is a difference of only two horses. But there is news from the engine front too. The new Geely Emgrand GX7 will be available with an additional engine: a 1.5 with… 109hp.

One hundred and nine horses for a car measuring 4.5 meters that is already underpowered with the 2.0.

Now what about that nice 164hp 2.4 we see hanging around a many new Geely these days..?

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  1. Seems this model has been spread all across the brand spectrum. It was once a Gleagle GX7, an Emgrand EX7, and an Englon SX7.
    I thought the SX7 got a 2.0 liter diesel and a 2.4 liter, for export.


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