I know, I know, yet another EV brand, but Niutron is different! Famous for its electric scooters, NIU is about to step in to EVs! After all, it’s just two more wheels, right?
Having an intelligent name like Niutron is a great start; Combining NIU (name of the parent company), Tron (as in Electron) to sound like Neutron!
Headquartered in Beijing, with its design center in Shanghai, Niutron has approximately 1,000 staff as of now. In addition to staff, they’ve got money too- starting with 50 million USD in 2018 and, more recently, 400 million USD.
Niutron released images of its concept vehicle- the NIU 4 fun; seemingly aimed at the ultra-competitive micro EV segment, this tiny four-seater looks stylish and unique. Small overhangs and large wheels give the vehicle a sporty look on the outside. Of course, the squared-off intake and rear wing with integrated tail-lights make the NIU 4 fun look pretty unique.
We hope the Smart-inspired name and C pillar change with the production car.
A minimalistic interior is very in tune with current trends. We’re probably not going to see large panels or advanced tech, given the projected cost of 50,000-70,000 RMB ($8,000 – $11,000).
In short, given NIU’s reputation for design and quality in the electric scooter world, the equation will likely translate well into EVs. Competition always benefits the consumer, so to that, I say, bring on the Niutron!
Stay tuned to CarNewsChina for more information on Niutron as they become available!
Source: D1EV
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Also, please estimate prices in USD.
I agree with you. I’m reading from Chile (South America) and the first work is understand from english to my mother tongue , and then, translate the money exchange. Howerver, you are doing a great job! Thanks!
Nice Design, looks like a Smart for two 2.0. I hope it comes like this, perfect for urban city here in Berlin Germany.
James, thanks for the article. I noticed back in the NIU 4th quarter earnings call 3/8/21an analyst from CICC (Jing Chang) mentioned rumors of an rumors of NIU producing a new energy vehicle. At the time Yan Li said there was an industrial designer who did not work for NIU had completed a concept design of an electric car but that was all. NIU wasn’t actually working on it. That was back in March. It’s now December and your article comes out. I’m just wondering if this is the same discussion from back in March on the earnings call, or actually an updated further along design, that’s ready for mfg. Can you shed any light on this? Thanks!
I noticed back in the NIU 4th quarter earnings call 3/8/21an analyst from CICC (Jing Chang) mentioned rumors of an rumors of NIU producing a new energy vehicle. At the time Yan Li said there was an industrial designer who did not work for NIU had completed a concept design of an electric car but that was all. NIU wasn’t actually working on it. That was back in March. It’s now December and your article comes out. I’m just wondering if this is the same discussion from back in March on the earnings call, or actually an updated further along design, that’s ready for mfg. Can you shed any light on this? Thanks!
Thanks for the comment Michael. That’s a good question- from all the sources I’ve found regarding this article, they seem to confirm the concept is going to be what Niu’s first vehicle will be based on; as to Yan Li’s comments, I haven’t found any evidence for or against that at the moment. Whether the design has changed since March, I haven’t found any articles talking about that either. What we do know is that on the 15th, Niu is officially launching the Niutron brand- so if they’re going to show any progress, that would probably be the time to do so.
If I had to guess, Niu would excel in making a two seater commuter as that’s a hot segment to get into, is comparatively quicker and cheaper to develop, and would make sense given their previous products.
There will be a lot of investors watching this Niutron launch on the 15th. Thanks for the heads up.
Michael