On September 4, BYD officially launched a European version of the BYD Seal, revealing the price. The electric sedan will start Old Continent deliveries in November with a starting price of 44,900 EUR (48,500 USD).
BYD also revealed its new SUV for Europe – Seal U SUV, which will hit the market in 2024. The Seal EV sedan and Seal U SUV were introduced to the European automotive enthusiast at IAA Mobility 2023 in Germany. Moreover, BYD was also testing the waters with its premium sub-brand Denza, bringing the Denza D9 MPV to the press conference.
All customers of the Seal line will enjoy a six-year manufacturer’s warranty and eight years of warranty for the battery and an electric motor.
Seal EV sedan
The official name is Seal; however, we will call it Seal EV, as the plugin hybrid version Seal DM-i was recently launched to avoid confusion.
The exterior design of the European-specs version stays in line with the one for the Chinese market. The only exception is the absence of the ‘Build Your Dreams’ inscription on the back of the car. Instead, it has a more modest ‘BYD Seal’ badge in the right corner of the rear end. Speaking about the styling of this vehicle, it continues the Ocean Aesthetics design language created by Wolfgang Egger, ex-Audi veteran and BYD Chief of design. As a result, the Seal EV sedan has an ‘X-face styling,’ a low bonnet line, smooth body lines, and a drag coefficient of just 0.219 Cd.
BYD Seal EV is a sporty sedan with dimensions of 4800/1875/1460 mm and a wheelbase of 2920 mm. The Seal EV is 87 mm longer, 48 mm wider, and 20 mm higher than the BMW 3 Series. A relatively long wheelbase provides occupants with decent legroom. And still, the Seal has about 400 liters of trunk space. If you need more, the Seal EV also has a frunk for 53 liters. Seal has a 15.6-inch rotatable screen and a 10.25-inch LCD instrument panel, and passengers can enjoy a 12-speaker Dynaudio sound system.
Of course, the main feature of the BYD Seal is its powertrain. It stands on the e-Platform 3.0 architecture that underpins the BYD Dolphin, Atto 3, and other all-electric vehicles. The Seal also supports CTB (Cell-To-Body) architecture. Simply put, this architecture turns the battery pack into part of the vehicle’s structure: this way, the torsional rigidity, safety, and dynamic of the car increases. Moreover, the Seal has a well-known FinDream Blade LFP battery on board, comprising 172 cells. Its capacity reaches 82.5 kWh.
The entry-level Seal EV for Europe will have a single electric motor on the rear axle for 313 hp. 0-100 km/h acceleration time of 5.9 seconds and a cruising range of 570 km WLTP.
The top trim level BYD Seal for Europe is called Seal Excellence. It offers its customers two electric motors for 530 hp and a zero-to-hundred acceleration time of 3.8 seconds. Its cruising range is 520 km (WLTP). The Seal EV will support three-phase 11 kW AC charging and 150 kW DC charging.
The BYD Seal Design’s price for the European market is 44,900 EUR (48,500 USD). As for the Seal Excellence, it is 50,990 EUR (54,985 USD). Its market launch is scheduled for Q3 this year. As for the first deliveries, they will start in November.
Here, we will underline that the BYD Seal EV was recently launched in Brazil. In contrast to Europe, it is available there with AWD only. Moreover, the Seal EV in Brazil costs 296,800 Brazilian reals (60,685 USD). So, it is 5,700 USD more expensive than in Europe.
BYD Seal U and Denza D9 minivan
The BYD Seal U SUV was also presented in the IAA Mobility as it will hit the market next year. It is rebadged 2023 BYD Song Plus and adopts BYD’s latest ‘Ocean Aesthetics’ design language.
Speaking about the BYD Seal U specs, its dimensions are 4785/1890/1660 mm with a wheelbase of 2765 mm. The Seal U has two powertrain options. It has two battery options: the first one for 71.8 kWh and the second one for 87 kWh. As for the electric motor, its power output reaches 218 hp. More details of the Seal U will be revealed closer to the market launch in 2024.
While presenting its production portfolio, BYD disclosed the following models for the European market: the BYD Seal EV sedan and the Seal U SUV. And it is the Denza D9 MPV. It is, in fact, a car under BYD’s high-end NEV brand that was initially founded as the JV between BYD and Mercedes-Benz. However, Benz holds only 10% of the shares, and BYD runs the projects independently.
Back to the Denza D9, it is a large MPV with 5250/1960/1920mm dimensions and a 3110-mm wheelbase. The range is between 945 and 1040km on the hybrid models and over 600km on the electric-only version.
BYD has already established a presence in 15 European countries, with more to follow. In most of them, sales are not very high yet, but for example, in Sweden, Atto 3 recently became the best-selling EV, and in Germany, the company established an extensive dealer network comprising dozens of partners. At IAA, the Shenzhen-based automaker assured that they are serious about their European expansion and ready to start a new product offensive. The company founder Wang Chuanfu even underlined that by arriving in Munich and deciding to give a last-minute keynote speech on the NEV marketization panel.
More on the BYD in Europe as we get it.