In December 2023, Great Wall Motor (GWM) sold 29,816 new energy vehicles (NEVs), a year-on-year increase of 168.59%; making the annual cumulative NEV sales 261,546 vehicles, a year-on-year increase of 98.39%. In 2023, GWM’s five major brands, including Haval, Ora, Tank, Wey, and GWM Pickup, entered the new energy vehicle market, with an average monthly growth rate of 17.70% and an average quarterly growth rate of 57.14%.
Among them, the cumulative NEV sales of the Haval brand in 2023 exceeded 77,000 units, a year-on-year increase of 649%. On May 22, Li Ruifeng, Chief Growth Officer of GWM, revealed that all models from the automaker will be equipped with Hi4 hybrid technology as standard by the end of 2024.
At the same time, it is worth pointing out that as of December 29, GWM reported that its overseas sales in 2023 exceeded 300,000 vehicles for the first time, and its cumulative overseas sales to date have exceeded 1.4 million vehicles. Currently, GWM is planning to further expand into the European market following its entry into the German and British markets, including eight new European markets: Italy, Spain, Portugal, the Netherlands, Belgium, Luxembourg, Austria, and Switzerland.
In November, GWM released its ONE GWM European strategy, and subsequently, introduced the WEY 03 (formerly known as the Wey Coffee 02) to the European market and will officially debut in Rome with an exclusive test drive event.
In addition to the European market, GWM also plans to accelerate its NEV deployment in Southeast Asian markets. On November 29, GWM launched the Ora 07 (formerly known as Ora Lightning Cat) pure electric vehicle in Thailand. At the same time, GWM and the Tourism Authority of Thailand formally signed a strategic cooperation agreement to delve into the fields of sustainable green travel.
As the world’s adoption of NEVs increases, with Norway, Iceland, Sweden, the Netherlands, and China being the top five countries with the fastest adoption rate, according to the World Resource Institute (WRI); we shall see how GWM’s expansion into the overseas markets impact its NEV sales.
Source: GWM, WRI
