Zeekr has reported a significant increase in its vehicle deliveries for January 2024, delivering 12,537 units, which marks a 302% surge compared to last year. In January 2023, Zeekr delivered 3,116 vehicles, indicating a robust growth trajectory for the brand.
This surge in deliveries comes amid the introduction of Zeekr’s second model, the Zeekr 009, which began deliveries in mid-January. Until then, the company’s delivery volumes were primarily driven by its first model, the Zeekr 001. Zeekr’s product lineup currently includes the Zeekr 001, Zeekr 009, Zeekr X, and Zeekr 007.
Notably, the Chinese Lunar New Year, traditionally a period of lower sales due to factory and retail closures, fell in January 2023 and February 2024. This seasonal variation often impacts sales figures, making Zeekr’s performance in January 2024 even more remarkable.
Zeekr has emphasized its commitment to safety and quality, highlighting that it has delivered nearly 210,000 vehicles without a single incident of spontaneous combustion. This achievement underscores the brand’s focus on the reliability and safety of its three-electric system (battery, motor, and electronic control) without external ignition sources or human factors.
In January, Lin Jinwen, Vice President of Zeekr, stated that the company would not engage in price wars and set a sales target of 230,000 units for the year. He also noted that orders for the Zeekr 007 model are expected to surpass 25,000 by the end of January. This strategy reflects Zeekr’s confidence in its product quality, technological innovation, and market positioning despite the competitive landscape of the electric vehicle (EV) industry.
Zeekr’s significant YoY growth in January deliveries is a testament to the brand’s rapid market penetration and the growing consumer demand for its EVs. The introduction of new models, such as the Zeekr 009, and the expansion of its product portfolio demonstrate Zeekr’s ambition to cater to a broader range of consumer preferences and needs.