Updated September 30, 2024, 17:00 (UTC+0): Added information about the sales performance of other NEV brands in China in the first eight months of the year.
Zeekr planned to deliver 230,000 cars this year, the brand CEO Andy An said in his latest interview with National Business Daily. CarNewsChina discovered that Geely’s high-end brand completed slightly over 50% of its ambitious 2024 sales goal as of August.
According to the retail sales volume from CPCA, Zeekr delivered 121,540 cars in China, up 81.4% Y-O-Y. The brand reached this impressive pace because of the launch of refreshed models. However, Zeekr is still far away from completing its 2024 sales goal of 230,000 units. It has completed only 52.8% of this goal.
So, Zeekr has 108,560 more cars to sell in the next four months. It is 27,140 units per month. Zeekr set its previous sales high of 20,106 cars in June 2024. So, it will be challenging for Geely’s high-end brand to reach its ambitious goal. However, it is likely that Zeekr will actually make it. The main reason for this is the launch of the 7X SUV.
Moreover, according to CPCA information obtained by CarNewsChina, around 44% of annual sales volume of NEV brands in China take place in last four months of the year. For example, Li Auto made 45.1% of its annual sales volume from September to December 2023. BYD made 39.8%, and Xpeng achieved 53% of its annual sales volume.
Briefly on Zeekr 7X
The Zeekr 7X (see specs) is a highly anticipated electric SUV that started sales on September 20. Since then, Zeekr has successfully delivered over 1,000 units of the 7X to its owners. It is a mid-size crossover aimed to compete with the Tesla Model Y, which is the bestselling SUV in China.
The Zeekr 7X is available for purchase in three trim levels priced between 229,900 – 269,900 yuan (32,650 – 38,350 USD). Its entry-level trim is 20,000 yuan (2,840 USD) cheaper than the China-made Model Y. Worth mentioning that the 7X became available for order on August 30. It amassed reservations of 58,429 units in 21 days.
The Zeekr 7X boasts hefty dimensions of 4825/1930/1656 mm with a wheelbase of 2925 mm. Its RWD variant has an electric motor with a peak power of 310 kW (416 hp). It has two battery options for 75 and 100 kWh suitable for 605 – 780 km of range. The 4WD variant offers a peak power of 475 kW (637 hp). It goes standard with a 100 kWh pack for 705 km of range.
More about Zeekr
Zeekr is a high-end brand under Geely Group launched in 2021. Its current model line includes the 001 liftback, the 009 minivan, the X crossover, the 007 sedan, and the 7X SUV. This year, Zeekr will launch the Mix all-electric compact minivan.
Earlier this year, Zeekr raised 441 million USD on a New York IPO and announced a model line extension. In 2025 and 2026, Zeekr will launch five more cars: the Zeekr 007 wagon (CC1E), the DX1E crossover, the EX1E crossover, the Beluga MPV, and the Grampus SUV. Moreover, Zeekr will also start selling plug-in hybrid models starting in 2025. This will lead to a further sales volume ramp-up since the demand for PHEVs is rapidly increasing in China.
It is worth mentioning that CarNewsChina has also checked the sales performance (CPCA data) of 12 NEV brands in China in the first eight months of 2024. According to our research, NEV makers achieved 42.5% of its sales goal on average with Li Auto achieving 60% of its sales goal (the highest among 12 brands), and Avatr achieving just 22.9% (the lowest).
Source: NBD, CPCA, Zeekr
