Since about two years or so, car makers in China, local and foreign alike, have started the interesting new trend of platform-branding; using a car’s platform name in marketing and PR. I believe it was Toyota who started this trend, with adding ‘TNGA platform’ to their advertising. Other car makers followed the example. But Geely now takes a bold new step: using platform-branding on the car itself!
They are so trendy indeed that we sometimes hesitate to post about Lynk & Co, as we are way less trendy than they are. But we usually get over it fairly quickly whenever we realize, again, that all of this trendiness is really just desperate PR not worth our worries.
Now, let’s get on with the Lynk & Co 09.
On 30th May, Geely unveiled its latest model – 4th generation Geely Emgrand, confirming leaks we previously reported.
New Emgrand borrowed some of the design elements from Geely Xingyue, like a waterfall-style grid and the shape of the front bumper. However, the sides of the bumper seem not as sporty as Xingyue’s.
In China, the central government has to approve every new car before an automaker can launch it on the market. The approved vehicles are added to a list, and that list is published by the government every month. The list includes images and basic specs.
Automakers don’t like this at all because very often the list shows cars that are still a secret. We don’t mind (: In this article the most important new petrol powered cars from the list of the month May. The cars on the list will usually launch within 1-3 month of publication. See our earlier articles for the new electric cars. We immediately start with the car you see atop this post; the new Ford Evos.
Automaker Smart has released teasers of their upcoming SUV concept, scheduled to be unveiled on the Munich Motor Show in Germany in September. The concept car previews an upcoming electric premium compact SUV, set to launch in China in 2022.
The Geely Emgrand EX8 SUV has been around since it debuted in 2009 as a concept car on the Shanghai Auto Show. It takes Geely very long to get the EX8 in production. The new SUV was expected to hit the market early this year, but was delayed and delayed again. New reports in Chinese media indicate the Geely Emgrand EX8 will finally make it to the Chinese auto market next year.
Volvo Cars Corporation, the automaker acquired by Zhejiang Geely Holding Group Co last year, will build its first Chinese assembly plant in the city of Chengdu, a person with direct knowledge of the plan said.
The Swedish carmaker’s supervisory board signed off on the new factory at a meeting on Tuesday, said the person, who asked not to be identified ahead of the official announcement on Friday. Volvo Cars spokesman Stefan Elfstrom declined to comment. Continue reading “Volvo plans Chengdu assembly plant”