Overachievers and underperformers: Chinese car manufacturers’ 2025 sales results revealed
Chinese automakers displayed widely varying performance in meeting their 2025 sales targets, according to year-end data compiled by CarNewsChina. While some brands significantly exceeded expectations, others fell far short of their ambitious goals.
The annual completion rate ranking
| Brand | Annual Sales (units) | Target Sales (units) | Completion Rate |
|---|---|---|---|
| BYD | 4602436 | 5500000 | 83.68% |
| Geely | 3024567 | 3000000 | 100.82% |
| Chery | 2631381 | 3260000 | 80.72% |
| Great Wall Motors | 1323672 | 4000000 | 33.09% |
| Leapmotor | 596555 | 500000 | 119.31% |
| HIMA | 589107 | 1000000 | 58.91% |
| Xpeng | 429445 | 350000 | 122.69% |
| Xiaomi | 400000+ | 350000 | >114.29% |
| Li Auto | 406343 | 640000 | 63.49% |
| Nio | 326028 | 440000 | 74.10% |
BYD, China’s largest electric vehicle manufacturer, reported annual sales of 4,602,436 vehicles, achieving 83.68% of its 5.5 million unit target. Despite the shortfall, BYD maintained its position as the volume leader in the Chinese auto market.
Geely Automobile closed the year with 3,024,567 vehicles sold, slightly exceeding its annual target of 3 million units with a 100.82% completion rate. However, the company had originally set a 2.71 million unit goal at the beginning of 2025 before raising its target mid-year. Measured against this original goal, Geely’s completion rate would be 111.6%.
Chery Automobile sold 2,631,381 vehicles in 2025, reaching 80.72% of its 3.26 million unit goal.
Great Wall Motor faced the largest gap, with 1,323,672 vehicles sold representing just 33.09% of its extremely ambitious 4 million unit target.
Among the overperformers, Leapmotor delivered 596,555 vehicles, significantly exceeding its 500,000 unit target with a completion rate of 119.31%. Similarly, Xpeng Motors achieved 429,445 deliveries, surpassing its 350,000 unit goal by 22.69%.
Xiaomi Auto, in its first full year of production, delivered over 400,000 vehicles, exceeding its 350,000 target with a completion rate above 114.29%. The company reported December sales exceeding 50,000 units, though exact figures were not disclosed.
On the underperforming side, HIMA achieved only 58.91% of its ambitious 1 million unit target, with sales of 589,107 vehicles. Li Auto delivered 406,343 units, reaching 63.49% of its 640,000 unit goal.
Nio finished the year strong with 48,135 deliveries in December, a 32.70% month-over-month increase, bringing its annual sales to 326,028 units – 74.10% of its 440,000 unit goal.
Editor’s comment
The table above shows that the total sales for these automakers, Geely, Chery, and GWM, still produce a substantial number of internal combustion engine (ICE) vehicles. If we consider only new energy vehicle (NEV) sales, Great Wall Motor’s (GWM) annual NEV sales stood at 403,653 units, placing it below all other listed automakers except Nio.
As of press time, automakers such as SAIC and Changan have not yet released their annual sales figures.
