Xiaomi fights SU7 training death rumours, pushes premium-style driving program

3 min to read
Jun 10, 2025 5:46 AM CEST

Xiaomi has publicly denied online rumours alleging a fatal accident during its advanced driving training program for SU7 owners. The company confirmed that the claims are false and has initiated legal proceedings against the individuals responsible for spreading them.

Li Xiaoshuang, Vice President of Xiaomi, said on Weibo that fabricated images and false narratives had been circulating online, with some posts falsely claiming fatalities during a recent Beijing training session. He described the actions as “extremely malicious,” emphasising that Xiaomi had collected evidence and pursued legal accountability. Wang Hua, General Manager of Xiaomi Group’s PR Department, shared the post and confirmed that Xiaomi had secured all relevant information as of the previous day.

The controversy comes after Xiaomi launched its SU7 Advanced Driving Training program, which began its Beijing session on June 6. The course enhances driving skills and safety awareness, especially for the high-performance SU7 electric sedan.

Xiaomi stated that the training program integrates theory with closed-track practice, helping owners understand vehicle limits and improve emergency response capabilities. The theoretical component covers correct seating posture, steering techniques, and the SU7’s power and handling dynamics.

Practical exercises include:

  • Emergency braking and avoidance manoeuvres, simulating sudden obstacles.
  • Obstacle avoidance and agility training are improving dynamic control.
  • Low-traction surface driving is used to simulate skidding and recovery.
  • Timed circuit sessions, reinforcing skills under real-time pressure.

The program is led by a team of instructors with over 10 years of experience from luxury car brands. For SU7 Ultra variants, coaches must hold an international Class C racing license. Professional racers, including Xie Xinzhe, have participated as guest instructors, offering guidance and track insights.

Initially offered free to the first 10,000 SU7 owners, the program is now priced at 1,999 yuan (approx. 275 USD) and is available in cities such as Beijing, Shanghai, and Guangzhou.

Participants have praised the program for filling gaps in conventional driver education, particularly in emergency handling and accident prevention. Some noted that the training helped them better understand the vehicle’s capabilities and limits, reducing the risk of mishandling in daily driving.

The program has also become a new benchmark for high-performance EV user education. Industry watchers have likened it to the driving academies of BMW and Mercedes-AMG, but with more accessible pricing. Some have described it as a step toward “performance democratisation.”

Xiaomi emphasised that all training activities occur in professionally managed, closed venues. While minor incidents can happen during intensive exercises, the company stressed these are normal and do not compromise overall safety.

In response to the rumours, Xiaomi reiterated that no fatalities occurred and is taking legal measures to protect its reputation and ensure accurate public understanding. The company plans to expand and align the training program with future brand racing events to promote automotive culture and safe performance driving in China.

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