Mitsuoka arrives in China, selling Glorious Madness
Published on January 15, 2012 by Tycho de Feijter
The Japanse sportscarmaker Mitsuoka has arrived in China. Mitsuoka debuted at the Shanghai Auto Show in April and yet again on the ‘Beijing Imported Car Exhibition’ in late November where I met all their crazy cars in person. They have now opened their first dealer here in Beijing, time to have a look at what they offer. On the first pic the brilliant Orochi at the Beijing show.
Mitsuoka sells three cars on the Chinese market: the Orochi, the Himiko and the Galue Convertible. The Orochi is a mad-lined supercar powered by a Toyota-sourced 3.3 V6 with 233hp and 425nm. Price in China: 2.2 million yuan or 348.000 US dollar.
The ‘classic’ Himiko is based on the Mazda MX-5 and powered by a Mazda 2.0 with 162hp and 189nm. A great looker this is! Will do fine at weddings. Price in China: 850.000 yuan or 154.000 US dollar. Exclusivity, does not come cheap…
Great styling here, Jaguar comes to mind.
The Galue Convertible is design-wise an interesting mix between classic and contemporary. It is based on the Ford Mustang, power comes from the Mustang 4.0 V6 with 215hp and 325nm. Price in China: 1.15 million yuan or 182.000 US dollar.
Cadillac influences here.
Well then, will Mitsuoka sell? It probably will. Chinese car buyers still strongly believe that kitch is a good way to show one’s success. Aston Martin for example is often considered as being too low-profile, people can’t immediately see it is expensive. The offerings from Mitsuoka certainly don’t have that problem. Price-wise all seems fine, expensive enough to be considered ‘expensive’ but not so expensive it needs to compete with the likes of Ferrari and Lamborghini, a competition it will certainly loose.
Looking forward to see the first Mitsuoka on da streets…