Stretched Infiniti M-series to debut in China in April

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Infiniti will bring a stretched M-series to China, it will debut at the Beijing Auto Show in April and it will be listed on the Chinese car market in June. The stretched M will compete with cars such as the Audi A6L, Benz E300L, BMW 5Li and Volvo S80L. There is however, one big problem for Infiniti.

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Infiniti M-series China

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All mentioned cars are locally made, in China, but the Infiniti will not, it will be imported from Japan. Infiniti is still trying to secure a Chinese production base, so far without success. The stretched M will therefore be some 20-25% more expensive than the competition which in this market-segment still matters a lot, many of the L-cars are bought by companies that can’t throw too much cash around.

Infiniti so will sure sell some, but it won’t be a big success.


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