Spy shots from the Opel Insignia Sports Tourer testing in China. The Sports Tourer (wagon) will be imported into China from April on, price will range from 320.000 yuan to 370.000 yuan. Power will come from a sporty 2.0 turbo with 220hp and 350nm.
Opel currently sells the Antara, Zafira and Astra GTC on the Chinese car market and the Mokka will follow soon. All Opels are imported, the Opel Insignia sedan is made in China by the Shanghai-GM joint venture, rebadged as the Buick Regal.
The Opel Insignia Sports Tourer will be imported and thus expensive, the Opel brand is virtually unknown, and the Chinese car market isn’t very interested in wagons. The Opel Insignia Sports Tourer so sits in a miniscule segment of the market and sales will be hardly worth all the trouble.
Why should Opel not export some cars from Europe to China? VW Beetle, Eos, Golf Cabrio, Touareg, Phaeton, Scirocco, Golf Variant, Magotan Variant,… are also imported into China with success. VW sells around 60,000 import cars every year in China, but in my opinion GM should rebadge Opel import cars as Buicks or as a special line similar to BMW Alpina or something like that, where the cars can still keep the Opel badge. Opel should also bring the Astra Sports Tourer, Cascada, Astra GTC, Zafira Tourer, Astra OPC, Meriva and Adam to China. However they have to make more marketing for the time.