During the Fang Cheng Bao Spring Conference, the company revealed three new EVs: two SUVs, the Super 3 (Bao 3) and Bao 8, and a speedster Super 9 concept. The Super 9 was created by BYD’s Head of Design, Wolfgang Eggert, an ex-Lamborghini and Audi veteran, who conducted the conference.
Fang Cheng Bao is a high-end brand under BYD that focuses on electric SUVs. It has one car on the market – Bao 5 (Leopard 5), and it has previously teased two other SUVs, Bao 3 and Bao 8. The unveiling of the convertible sports car Super 9 was quite an easter egg.
The Fang Cheng Bao Super 9 concept is a good-looking two-seater with scissor doors. It is expected to be a battery electric vehicle (BEV), not a PHEV like Bao 5. The production version will be called Bao 9.
The car features a dual-cockpit and integrated carbon fiber seats. The racing steering wheel looks like something from a spacecraft, and the racy buttons on the center console and steering wheel resemble retro sportscars.
The Super 9’s rear features dual tail lights shaped like the Fang Cheng Bao logo and a bridge-like rear spoiler. On the side of the car, you can notice the number 30, which points out the BYD company’s 30th anniversary.
Fang Cheng Bao is BYD’s third and latest brand, launched last summer. It is positioned under premium YangWang and above the Denza subbrands. BYD took a different sales approach with its new brands, replacing the traditional dealership model with direct-operated stores. BYD built 70 Fang Cheng Bao stores around China in 2023 and wants to bring that number to 150 in 2024. The Shenzhen-based company often takes over stores and showrooms of premium legacy brands such as BMW, Mercedes-Benz, or Aston Martin.
Fang Cheng Bao Super 9 will debut publicly next week at the 18th Beijing International Automotive Exhibition (Auto China 2024). We will keep an eye on it.
Further reading:
convertible?? mmm …