Five Huawei-backed car brands – Aito, Luxeed, Stelato, Maextro, and Saic – announced a comprehensive deepening of their strategic cooperation. This partnership encompasses the standardization of core technologies, the creation of a cross-brand after-sales network, joint marketing services, and other key elements.
All five mentioned brands are joint projects between Huawei and state-owned Chinese automakers Seres, Chery, BAIC, JAC, and SAIC. Their cars are being sold in Harmony Intelligent Mobility Alliance (HIMA) stores. Moreover, the core ADAS and smart cabin technologies are developed by Huawei.
In November 2025, HIMA’s sales volume reached the all-time high of 81,864 units. From January to November, this alliance delivered 494,375 vehicles, up 24.7% Year-Over-Year (China EV DataTracker data). However, the next few years will pose a new challenge for the Chinese car market as the government plans to revoke new energy vehicle subsidies. This factor led to the further consolidation of HIMA.
Five car brands from Huawei deepen cooperation
Aito, Luxeed, Stelato, Maextro, and Saic (Shangjie) jointly announced their strategic cooperation deepening in Shanghai. They aim to unify standards and share resources. The alliance will focus on several core areas, IT Home reports.
HIMA brands will standardize core technologies and components, such as Harmony OS cockpit, driver assistance systems, and cloud services. They will also unify quality control. The alliance will set up the cross-brand after-sales service center network and standardize pre-sales, delivery, and after-sales processes.
Five brands will also jointly invest in the construction of Huawei’s charging stations with a long-term goal of building a countrywide network. It will provide a unified account system and interactive charging map for users. Another field of cooperation is the establishment of the HIMA innovation center. It will develop vehicle technologies.
At last, five brands agreed to integrate marketing and service operation mechanisms at the alliance level. It will help HIMA achieve brand synergy, resource complementarity, and higher market competitiveness. Currently, HIMA model line comprises ten models: Aito M5, Aito M7, Atio M8, Aitio M9, Luxeed S7, Luxeed R7, Stelato S9, Stelato S9T, Maextro S800, and Saic H5.
