Spy Shots: Changan-Ford Jiayue is getting Ready for the China car market

June 17, 2014 by Tycho de Feijter

This is the new Jiayue sedan. Jiayue is a new sub brand owned by the Changan-Ford joint venture. Jiayue (佳跃), is best translated as Good Leap, as in ‘leap forward’. The sedan is nothing more than a rebadged Ford Focus Classic, powered by an old 120hp 1.8 liter petrol engine. Price is expected to start around 90.000 yuan. Chinese media report today that there will be an electric variant as well, but this hasn’t been confirmed by Ford.

Ford to start a new sub-brand in China

May 16, 2014 by Tycho de Feijter

Ford is planning a new sub-brand for the Chinese car market, together with its local partner Changan Automotive. The brand will be owned by the Changan-Ford joint venture, and it will be called ‘Jiayue’ (佳跃), best translated as ‘Good Leap, as in ‘leap forward’. Logo seems to resemble a wing, or a bird.