Spy Shots: the Landwind E32 ‘Chinese Evoque’ is Ready for the China car market

Spy Shots: the Landwind E32 'Chinese Evoque' is Ready for the China car market

The best spy shots so far of the already infamous Landwind E32 SUV, looking like a Range Rover Evoque like nothing else. The Landwind E32 will be called ‘Landwind X7’ when it hits the Chinese car market later this month, and that is earlier than previously expected. This means the Landwind will beat the real China-made Evoque to the market by at least two months…

landwind-e32-china-1aa

The real Evoque.

landwind-e32-china-1a

Price of the Landwind E32 will start around 120.000 yuan or $19.000.  Price for the imported Range Rover Evoque starts at 528.000 yuan and ends at 668.000 yuan ($84.000 – 107.000). Price of the locally made Evoque will start around 425.000 yuan.

The difference is huge and Chinese car buyers will be tempted to go fake, especially when a bunch of fake Range Rover badges goes for less than ten USD (want a Vogue?). Nobody will see the difference back home in the village!

The E32 will be powered by a 2.0 liter turbocharged four-cylinder petrol engine with 190hp and 250nm, mated to a six-speed manual or an eight-speed automatic. The E32 is based on a shortened variant of the platform that also underpins the larger Landwind X8.

Landwind is a Chinese car maker jointly owned by Jiangling Motors and Changan Auto, coincidentally (0r not?) both joint venture partners of Ford with Jiangling-Ford and Changan-Ford. Ford owned Land Rover/Range Rover until 2008 when they sold it on to the TATA conglomerate of India.

landwind-e32-china-1e

The copying continues inside. Check start button, air vents top-dash design, instrument binnacle, dials, lower-end of center console, center tunnel, etc etc. There is however one notable difference, and that is the screen for the infotainment system, The screen in the Landwind is much bigger, and it is a touch screen, where the Evoque needs buttons for control. Compare:

landwind-e32-china-1c

The real Evoque.

landwind-e32-china-1df

The E32 again. The infotainment system can connect to Apple and Android devices, using Bluetooth.

landwind-e32-china-2

Lettering in Range Rover style.

landwind-e32-china-2a

Real Evoque (mirrored).

landwind-e32-china-2c

Time now for a game because it is Saturday. The question is: is this white example the real Evoque of the E32? Leave your answer in the comments below. Good luck!

[UPDATE]

Thank you all for your answers, and the white car is indeed a Landwind E32, fitted with alloys in Range Rover style. This very vehicle is the first production car and will be displayed on the Chengdu Auto Show in September, that is, if TATA doesn’t sue Landwind, and wins. Two more:

landwind-32-china-1

landwind-32-china-2

[/UPDATE]

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24 Comments on "Spy Shots: the Landwind E32 ‘Chinese Evoque’ is Ready for the China car market"

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b00gieman
Guest

Landwind

DJ.BOLA
Guest

Range Wind

derk-€
Guest

Land Cruiser

Gerry Kennedy
Guest

Land Wind

royalmm
Guest

My best bet is that the white example is the E32 (or as I like to call it Windrover).

TurboJaySmith
Guest

Plastics on the doors make white example obviously Landwind

Justice
Guest

This is sweet justice for ripping off Chinese customers for years.

Godfather
Guest

Yeah true nothing says justice like buying a copy of a decent car with enough safety to guarantee major injury in even the smallest of accidents

KK
Guest

…whoever you may have meant by that “ripping off Chinese customers”. I suggest you have a look at the fish’s head.

Sven
Guest

Its the LandWind.
(Plastic on the lower doors and picture of the dash board.)
But anyhow. Lets see how the quality will be.

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[…] sul paraurti posteriore ed i cerchi in lega a 5 doppie razze, anche se di diametro inferiore. Anche l’abitacolo mantiene la stessa impostazione, nonostante alcuni particolari siano in scala ridotta: la leva del cambio è di tipo tradizionale, […]

Anon
Guest

Whether it sells or not this is a stupid, deeply cynical piece of short termist opportunism which will trash the Landwind brand and also destroy its exports. I thought Chinese car makers had left this sort of thing behind?

Ruud
Guest

Suing is probably not going to do much. (Car) design is hard to protect in China. A similar case such as GM Spark vs Chery QQ was a long legal battle that did not result in the model being taken off the market.

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[…] Car News China […]

Keith Hawes
Guest

I’m left speechless by. This blatant disregard of IP – How can the Chinese be regarded as honourable on the world automotive stage?
However this cynical copy will not impact on Range Rover – Those who buy the brand can afford the brand and will not substitute with a copy – it’s like the Mulberry fakes from Turkey – they are fakes which may fool the masses but not the premium punter. Similarly this Evoque lookalike will remain a fake in the Premium market but may well damage volume brands in China ie VW/Ford etc

ANTONIO AGUIRRE
Guest

Is only for sale in China?…. I want one of these here in South America…

The Motoring World
Guest

Thats just stealing someone elses work and copying it for their own gain, I am sure that the Lawyers are already on the case, and this will get stopped.

The Chinese are trying to get a better reputation around the world, being honourable and honest is a start, this will just set it back, like many other brands have tried and failed with blatent copies of other brands IP.

KK
Guest

I guess nothing will be stopped. The West can have all the lawyers it wants, China is big enough not to care. And the West foolish enough to still think it’s a good deal to keep buying that crap and outsourcing their production to Mordor.

Peter Aiyedogbon
Guest

Thanks for your impressive technology of an innovation of a land rover type and i will appreciate a quote please
kind regards

Peter Aiyedogbon
Guest

and please see my previous request for a quote

Peter Aiyedogbon
Guest

as advised pls send a quote for a land wind