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Dongfeng’s answer to Hongguang Mini EV is called… Fengguang Mini EV

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A few days ago, a Chinese News agency obtained a set of catalog images of various Dongfeng Fengguang MINI EV models. From the pictures, it is clear it is the rebadged DFSK Sokon Candy we saw earlier. DFSK (Dongfeng Sokon Automobile) is not a very known brand as it focuses mainly on affordable commercial vehicles. That is probably the reason Dongfeng decided to launch Candy under a more familiar Fengguang brand.

As another micro electric vehicle market product, the new car will become its main competitor with Changan Benben E-Star. In the future, it will also rival Chery QQ Ice Cream and its namesake, the Wuling Hongguang MINI EV.

The appearance of the Dongfeng Fengguang MINI EV still maintains the miniature electric car’s current “small square box” body style. The black trim sets off the center part of the headlight. It is worth noting that the new car adopts a new version of the logo and is expected to become an independent brand or car series in the future. The front charging port is located under the logo. In terms of body size, the new car’s length, width, and height are 2,995 x 1,495 x 1,640mm and an ample wheelbase of 1,960mm. At the rear of the vehicle, the taillights and lower trim are all designed with polygonal shapes.

The power for the new car will be supplied by a drive motor manufactured by Shanghai Automotive Electric Drive Co., Ltd. It can produce a maximum power of 34 hp. It is worth mentioning that although the popularity of Wuling Hongguang MINI EV has allowed everyone to see the potential of the micro electric vehicle market, Dongfeng Fengguang also launched the “MINI EV” with the same name this time. Let us know what you think of the new EV!

Source: MIIT

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3 COMMENTS

  1. Hardly looks like an expressway worthy vehicle. Instead it resembles the multitude of LSEVs coming out of Shandong Province and elsewhere.
    SAIC renames their models MG to get attention globally, but here Donfeng did the reverse with “mini EV”. Dongfeng likewise should have given it a name like their Sokon version “Candy”.
    Perhaps they could call it Gum Drop or Charm.

  2. “DFSK (Dongfeng Sokon Automobile) is not a very known brand..”
    True that Sokon is not a recognized brand yet, but keep an eye on this little company with its grand ambitions.
    Before CoVid 19 hit us, it was preparing to declare its independence from Dongfeng and was getting ready to launch a model in the U.S. under the name “SF”(aka Seres). All that hope seems to have been put on hold for now.
    btw This company seems like a promising subject for your investigative reporting, and a feature article.

    • Hello Dragn,
      The Sokon independence you speak of was concluded in April 2020, after being proposed in 2018 and postponed through 2019. It’s not total independence. Before the equity transfer DFSK was a 50/50 joint venture between Sokon Industry and Dongfeng Motor Group. In April 2020 Sokon Industry acquired all shares in DFSK from Dongfeng, making DFSK a wholly owned subsidiary of Sokon Industry. In exchange Dongfeng received 31% of the shares of Sokon Industry. Sokon founder Zhang Xinghai owns 46% of Sokon Industry (through 2 entities, Sokon Holdings and Yuan Automobile). The remainder is privately traded on the Shanghai stock exchange.

      To make things even more complicated, there a two New Energy companies in the Sokon/Dongfeng network: Jinkang New Energy and Ruichi New Energy, both making cars for Sokon and Dongfeng. I believe Seres is formally a brand of one of these companies, but I don’t have the details and ownership ratios available right now.

      You can be certain that Sokon and Dongfeng will be subject of a future Automaker Story, probably somewhere in 2022.

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