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Automaker Story

The Big Read – Dongfeng (5/6) – Nissan conquers China, but Yulon fails

Last week we unravelled the complicated lead up to the Dongfeng-Nissan joint venture (DFL). Now it's time to see how DFL developed since 2003...

The Big Read – Dongfeng (4/6) – The many roads that lead to Dongfeng-Nissan

Nissan is the most important foreign partner of Dongfeng. Both companies are so much intertwined that it's hard to see who is who in...

The Big Read – Dongfeng (3/6) – Joint venture king: Honda, Kia and Renault join Dongfeng

Around 2015 Dongfeng held seven joint ventures with international brands (Nissan, Infiniti, Peugeot, Citroen, Honda, Kia and Yulon) and one domestic brand (Sokon), making...

The Big Read – Dongfeng (2/6) – 80’s trucks, 90’s Citroens and 21st century Fengshens and Voyahs

We left Dongfeng last week when it just established itself with a formal corporate structure. We will further track the development of the company...

The Big Read – Dongfeng (1/6) – The longest conception in automotive history

The Second Automobile Works (SAW) started limited military production in the late 1960s and civilian production in the mid-1970s. This is contrary to China's...

The Big Read: Dayun

Lifan, Brilliance Xinyuan (Shineray) and BAIC Yinxiang, three companies that started as motorcycle companies and at one point decided to go into the car...

The Big Read – SAIC (6/6) – The Chinese-American friendship of SAIC and General Motors

In Europe, SAIC is often regarded as the extension of Volkswagen in China, but the company has actually a much more intimate relationship with...

The Big Read – SAIC (5/6) – Volkswagen, also China’s people’s car

The name Volkswagen literally means a "car for the people" and the brand achieved this successfully in the West with the Beetle and later...

The Big Read – SAIC (4/6) – Volvo buses, Iveco trucks and an old Seat Ibiza

With its own-brands and the joint ventures with Volkswagen and General Motors, SAIC is very successful in the passenger car market. The company is...

The Big Read – SAIC (3/6) – Becoming British, independent brands built on MG Rover and Maxus

The last two weeks we revisited SAIC's corporate history from a bird's eye view. Now we'll take an in-depth look at its several business...