Automaker Story

The Big Read – GAC (2/4) – The road to success

Part 2 of the Automaker Story on GAC. In this episode GAC changes partner from Peugeot to Honda and builds up its corporate structure.

The Big Read – GAC (1/4) – Guangzhou auto industry before GAC

Part 1 of the Automaker Story on GAC. This episode tells the story of the Guangzhou automobile industry before GAC came into existence.

The Big Read – Fujian (3/3) – Fujian’s minor brands

Part 3 of the Automaker Story on Fujian Motors. This episode tells the story of Mercedes vans, Longma tractors, and the Qiteng and Yudo brands.

The Big Read – Fujian (2/3) – Soueast, eastern promise gone south

Part 2 of the Automaker Story on Fujian Motors. This episode tells the story of the Soueast joint venture with CMC and Mitsubishi.

The Big Read – Fujian (1/3) – The King Long story

Part 1 of the Automaker Story on Fujian Motors. This episode tells the story of the King Long, Golden Dragon and Higer brands.

Big Read – How Niutron failed to build its car

Niutron's failure to launch its electric SUV, set against the Chinese New Energy Vehicle market in 2022, where Speed is Everything.

The Big Read – Saleen – A sports car for everyone

Saleen? As in Steve Saleen, the American tuner of Ford Mustangs? Yes, even he ended up doing business in China. And it's a story...

The Big Read – Pickups & SUVs (5/5) – ZX Auto, the Tiger brand

When you think of Chinese pickup trucks, you think of Baoding, a city just south of the capitol Beijing. That's mainly thanks to Great...

The Big Read – Pickups & SUVs (4/5) – How a cheetah becomes a leopard

Even for the Chinese, Liebao is not a well-known brand. The car manufacturer flies quite under the radar, has never sold large numbers of...

The Big Read – Pickups & SUVs (3/5) – Shuguang and Huanghai

Of the few remaining small pickup manufacturers in China, Huanghai is probably the best-known brand name. Part of the name recognition is because the...