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BMW is going cheap in China with the new BMW Z4 sDrive18i, the cheapest variant of the Z4 Roadster. The SDrive18i is powered by a 2.0 liter four cylinder with an output of 156hp and 240nm.
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The Z4 is currently available as sDrive20i, sDrive28i, sDrive35i and sDrive35is. Price ranges from 583.000 yuan to 909.000 yuan. Price of the sDrive18i will likely start around 500.000 yuan.
Going-cheap is an interesting strategy in China where common wisdom says sporty vehicles sell better when they are expensive. This is still true for super-supercars but money now matters in the Z4’s segment. The sDrive18i will undercut the cheapest Mercedes-Benz SLK which starts at 608.000 yuan.
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Benz might have no choice but to counter with an even better offer…
