Automaker Story

The Big Read – LeSEE & Faraday Future

"Great ideas, but really bad with money" is possibly the shortest description of the main protagonist in today's story, Jia Yueting. For a while...

The Big Read Christmas Special: Fake brands

The Chinese car industry is 'King of new brands'. Since the late 1990's new brands appear almost on a monthly schedule. It's one of...

The Big Read – FAW (5/5) – Tianjin taxi’s and Toyota

Last week we learned about FAW's self-owned Bestune brand, which holds close relations to Mazda. FAW enjoys another long lasting relationship with a different...

The Big Read – FAW (4/5) – Mazda involvement creates Haima and Bestune

Last week we learned about China's quintessential Hongqi brand and its close relations with Volkswagen and Audi. Today we take a step back on...

The Big Read – FAW (3/5) – Hongqi and Audi, a family history

After reviewing FAW's general history and its commercial vehicle business we're now back to passenger cars. Today we pick up the story of China's...

The Big Read – FAW (2/5) – Trucks, vans and an Austin Maestro

FAW Group (China First Automobile Group) is a large state-owned vehicle manufacturer. It has important interests in the passenger car market, but commercial vehicles...

The Big Read – FAW (1/5) – China’s first car manufacturer

One has to be the first and in China that is FAW. Of course, some cars have been made in the country before, but...

The Big Read: Story of Leapmotor

Of all the startups in the New Energy sector, Leapmotor is definitely one of the weirder ones. It's owned by a big company, came...

The Big Read: Story of Hozon Neta

If you have followed the Chinese car sales statistics this year, you might have noticed it already. Among the new energy startups there's a...

The Big Read: Story of BAW & BAIC (part 3)

BAIC Group is an automotive conglomerate owned by the Beijing Municipal Government. Apart from its mainstream car brands and joint ventures with Hyundai and...