Yesterday leaked the documents exposing the price and configuration of a new SUV Lynk & Co 09. It will start at 299 800 yuan (46 000 USD).
Lynk & Co is a brand owned by Chinese Geely, the same company that also owns Volvo. There is lots of technology sharing between Volvo and Lynk & Co. The difference is that Lynk & Co is positioned as a cool trendy brand focused on millennials. My colleague Tycho sometimes even hesitate to write about it because we are so much less cool than they are. So I took over today, as in the end we always realize, it is all job of a desperate PR manager who tries all tricks he knows to differentiate on the crazy crowded and competitive Chinese market.
Continue reading “Lynk & Co 09 price leaked ahead of launch”
