Yesterday leaked the documents exposing the price and configuration of a new SUV Lynk & Co 09. It will start at 299 800 yuan (46 000 USD).
Lynk & Co is a brand owned by Chinese Geely, the same company that also owns Volvo. There is lots of technology sharing between Volvo and Lynk & Co. The difference is that Lynk & Co is positioned as a cool trendy brand focused on millennials. My colleague Tycho sometimes even hesitate to write about it because we are so much less cool than they are. So I took over today, as in the end we always realize, it is all job of a desperate PR manager who tries all tricks he knows to differentiate on the crazy crowded and competitive Chinese market.
On the night of 19th June, Lynk & Co officially released its flagship model 09 in Shanghai. The new car is positioned as a mid-size SUV. Following models 01 – 07, Lynk & Co 09 is the automaker’s biggest car. It is based on Volvo’s SPA platform – the same that underpins the Volvo XC90 II (also a mid-size SUV), several other Volvo cars, and Polestar 1. Chinese automaker Geely owns all these brands.
The best photos so far of the upcoming Lynk & Co 09, the new flagship SUV of Geely’s superdupertrendybrand.
They are so trendy indeed that we sometimes hesitate to post about Lynk & Co, as we are wayless trendy than they are. But we usually get over it fairly quickly whenever we realize, again, that all of this trendiness is really just desperate PR not worth our worries.
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