The Xpeng G6 fastback electric SUV received 35-40 pre-orders per store in first 72 hours after the market launch in China. This information was disclosed by the Chinese consumer behavior research agency 车fans (CarFans). The Tesla Model Y was the biggest rival of the G6, according to customers.
Briefly on Xpeng G6
As mentioned, the Xpeng G6 is a fastback SUV that is based on the SEPA 2.0 architecture. It is a mid-size crossover with dimensions of 4753/1920/1650 mm and a wheelbase of 2890 mm. The G6 adopts the brand’s latest design language with a drag coefficient of 0.248 Cd. It is available in Pro, Max and Performance trim levels. Depending on the battery, the G6 has 580 – 755 km of range. The RWD version has 296 hp, and the 4WD version got 484 horses. The price range of the G6 is 209,900 – 276,900 yuan (29,100 – 38,400 USD).
CarFans statistics about Xpeng G6
According to CarFans, Xpeng G6 attracted 35-40 orders per store in 72 hours. Moreover, 55-60% of early pre-orders were confirmed by customers. As for the customer profile, they are aged 25-40 years. 70% of them are male. According to CarFans, the proportion of housewives as customers increased. Female customers have more interest in intelligent driving functions than male customers do.
CarFans has also pointed out that the demand for test drives is also high. Test drive cars are in operation for 18 hours.
As for the most popular trim level, it is the Max trim level with silver exterior color and gray interior color. Worth mentioning that demand in trim levels varies by regions. For an example, the G6 Max is the most popular configuration in top tier cities such as Shanghai, Beijing, Wuhan, Chongqing, Guangzhou and other cities. But in smaller cities, customers prefer the Pro version. As for the performance version, the demand for this trim-level is quite low in China.
Speaking about the main competitors of the Xpeng G6, customers were also asked what other cars they weight in for purchase. 40% of customers compared the G6 with the Tesla Model Y. Moreover, in big cities, customers that are interested in intelligent driving pick the G6 because of the City NGP system. On the other hand, another group of customers stays with Tesla because of the brand power. 20% of buyers compare the G6 with BYD Seal or Song Plus EV Champion Edition. And 30% of customers compared this car with various ICE cars.
CarFans also pointed out that the extended delivery date of 10-12 weeks is leading to a lower conversion rate with the potential customers. It means that Xpeng need to push the production process to keep the demand high.
Editor’s comment
Currently, there are 288 Xpeng stores in China. It means that there were 10,800 – 11,520 orders in 72 hours. But we should keep in mind that only 55-60% of customers confirmed these pre-orders. It means that the actual number is lower, at 5,940-6,480 units. Since the delivery time of the G6 reaches 10-12 weeks. It means most of them will happen only in August. So, Xpeng’s July sales number will be still relatively low. We expect the explosive number of units sold next month.
