Xiaomi SUV sends netizens into a frenzy in China

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As we reported on spy shots of the Xiaomi MX11 SUV less than a week ago, fans were so eager to learn what it may look like that they took it upon themselves to generate rendered pictures that seemed to have been accurately generated based on the leaked images.  

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Earlier, Xiaomi CEO Lei Jun stated Xiaomi would not compete in the saturated new energy SUV market but would launch more affordable, cost-effective extended-range models instead. However, Lei’s statement was a smokescreen. Following the success of the Xiaomi SU7, Xiaomi is set to launch its second vehicle, codename MX11. The Xiaomi SU7 (see specs) is known for its Porsche-inspired design, with Porsche acknowledging the design synergy. The internet is comparing the upcoming MX11 with Ferrari’s Purosangue.

From Sugar Design

The Xiaomi SU7 has quickly become a favorite among young Chinese consumers. Within four minutes of its release, it had received over 10,000 orders and reached 50,000 in just 27 minutes. Xiaomi expects to deliver 120,000 units of the SU7 in 2024.

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Recent leaks show that the MX11, Xiaomi’s first SUV, is in the testing phase. Spy photos reveal a sleek vehicle with yellow brake calipers and a streamlined body. The SUV features a long wheelbase and short overhangs, promising spacious interiors.

Despite the design debates, we believe the MX11 will share the same platform as the SU7. It will focus on a “performance SUV coupe” profile appealing to young drivers. The MX11 is expected to offer more interior space, particularly for the rear passengers, than the SU7. Not to mention extra storage space in the trunk.

Pricing for the MX11 is anticipated to be higher than the SU7 but competitive against rivals like the Tesla Model Y. The MX11 is poised to significantly impact the competitive electric performance SUV coupe segment, where models like the Ford Mustang Mach-E, Denza N7, and IM LS6 have struggled to gain traction.

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We expect Xiaomi to release the MX11 by early 2025. The company is also developing other models, including a cost-efficient third model, codenamed “Kunlun,” which is expected to be priced around 150,000 RMB. One may even consider this model to be the start of the Redmi line-up. For those unfamiliar with Redmi, it is a sub-brand from Xiaomi that offers more affordable smartphones.

With heavy investments in new business areas, Xiaomi aims to become one of the top five global car manufacturers within 15 to 20 years. Focusing initially on the domestic market, Xiaomi plans to leverage its brand strength and Lei Jun’s influence to capture the young consumer segment and replicate the success of the SU7 with the MX11. It promises to combine sporty design, advanced features, and competitive pricing to attract new drivers.

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