Xiaomi boosts YU7 output while rivals offer switch incentives
Xiaomi Auto has launched large-scale recruitment for its F2 (phase 2) factory in Beijing Yizhuang to address production bottlenecks caused by demand for its YU7 electric SUV. According to data from Xiaomi, over 240,000 orders were locked in within 18 hours after the launch of the YU7.
Currently, estimated delivery times for the YU7 range from 38 to 60 weeks, depending on the variant. The Max version has the shortest wait time at approximately 9.5 months, while the Standard version may take up to 15 months. Xiaomi’s app states that users must manually lock in their orders after paying the deposit, with production scheduled according to the lock-in sequence. Deposits are non-refundable once locked, although configuration changes are allowed within a 7-day grace period.
Xiaomi founder and CEO Lei Jun addressed concerns on social media, stating the company is ramping up efforts to accelerate deliveries. The head of Xiaomi’s PR department added that delivery estimates are dynamic and will be updated as production improves.
Xiaomi’s first EV plant in Yizhuang, designed to produce 150,000 vehicles annually, has been operating on a two-shift system since June 2024. However, the facility is also making the earlier SU7 sedan, leaving limited capacity for YU7 production.
The F2 factory, now in its final stages of preparation, is expected to begin operations in July. Recruitment notices show openings for general workers, operators, and trailer drivers. Positions are offered to men aged 18–38 with 11-hour shifts across two shifts. Pay is listed at 230 yuan per day (approx. 32 USD), settled daily.
Additionally, Xiaomi has recently secured land for a potential F3 (phase 3) facility. A 52-hectare plot adjacent to the current factories was reclassified for industrial use in March. In June, Xiaomi purchased another plot in Yizhuang New City for 635 million yuan (approx. 87 million USD), designated for a new energy vehicle and components project. Xiaomi has not confirmed whether this marks the third factory.
Strong demand for the YU7 has drawn reactions from rival EV makers. Xpeng CEO He Xiaopeng placed an order, while Nio’s Onvo division compared the YU7 directly to its L60 SUV. A Dongfeng Nissan executive criticised Xiaomi’s sales approach in a post later deleted following public backlash.
Several brands, including Avatr, Zeekr, IM Motors, and Nio, are offering incentives to YU7 buyers, including deposit reimbursement and expedited delivery. Huawei’s Aito announced subsidies of up to 60,000 yuan (approx. 8,270 USD), and Tesla upgraded its Model 3 and Model Y Long Range variants.
With pressure mounting, Xiaomi’s ability to scale production at its second factory will be key to meeting expectations and retaining orders.
Source: Sina-Tech
